How To Produce
& Create Your Own
Self-Published Booklets & Guides
When it comes to promoting your product or service
business, most people think of the traditional marketing materials such as brochures,
flyers, newsletters, and the like. Of course, these materials work just fine when written
and designed properly, and targeted to the right market. What most people don't consider
and something you might after reading this is to use a simple booklet to promote your
business. You may even want to produce an informative booklet to sell by itself or in a
series. There are many reasons why your should consider booklets. Let's first explore the
reasons why booklets can help you fatten your wallet!
One simple reason to consider a booklet: people are hungry
for information and are willing to pay YOU
good money for it!
Now when we say they will pay you for information-packed
booklets that help promote your business, service, or attract new associates to your
networking sales organization, understand that your booklet does not always have to be
sent to a prospect for FREE. Rather, you consider a small fee or a regular retail price
for two simple reasons: to build value and to weed out the freebie seekers that drain your
resources. You will use the information your booklet provides to spell out in detail
further information on your products or services! Yes, it's a DIFFERENT, and little-used
marketing tool. But it works!
The writer/publisher gets more mileage out of this booklet
than sales revenues alone.
He is also seen as an expert is his field. And of course,
this does a great deal to help his publishing and self-promotion efforts. This booklet,
hence, serves a two-fold purpose:
1), it makes money off the initial sale (and
includes an order form at the back to receive more of the publisher's offerings); and
2) The publisher is perceived as a
knowledgeable resource on the booklet's subject.
You can see by this simple example that a booklet can help
you promote just about any product or service, while making a tidy sum from the initial
sale.
And of course, publish one or even a series of booklets for
an additional source of revenue to whatever products or services you market now.
Self-published booklets can be a very profitable sideline business.
The added benefit of being perceived as an expert, or at
least very knowledgeable on the subject of your booklet, will move your buyers to purchase
more of your products or services from you in the future because they have in their hands
a REAL, TANGIBLE product that you produced! Using a booklet to help promote your products
or services is an UNUSUAL promotion method. Maybe you've never thought of using one. Or
maybe you've decided a brochure is the best way to spell out the benefits that your
customers get when they choose you over your competitors. And don't get me wrong - I'm not
saying to use a booklet instead of a brochure! If a brochure works for you, then stick
with it.
For the most part, a brochure is a good choice when your
products or services require a very short amount of detail to help "close" a
prospect.
Consider a booklet when you want to cover a lot of ground,
giving your prospect/buyer a fairly large amount of detail. Booklets can run just about
any length - within reason - but be sure not to go overboard and add to your prospect's
information overload! Usually, 8 to 12 pages will do the job nicely.
If you haven't considered a simple booklet to help promote
your products or services while bringing in additional income maybe it's time to include
one in your marketing plan! The exciting thing about booklets is their ability to promote
just about any product, service, or organization you're involved with. I have given
several thousand of them away in various promotions throughout the years plus, you'll make
a tidy profit from selling them, as well. Don't hesitate to give them a try -- trust me,
booklets can give you the boost you're looking for! |