| Whether its speaking or writing that brings
you clients, professional coaches, who are in the 5% Success Club, spend time on
promotion, publicity, and marketing.
Here's 10 Ways to Build your Coaching Business:
1. Know your business defining statement.
Have this short sound bite ready to use at networking
meetings. Like an elevator speech, you must send a clear message of who you are, what your
business does and the benefits of it.
2. Power up your email signature file.
Does it inspire your reader to take action? Make sure you
put your defining statement under your name. Potential clients don't care about the
initials after your name. They care what you can do for them. Automate your signature file
so its on every email you send out-a really soft way to sell yourself.
3. Create short sales letters for your service.
This is a most important copywriting task that many coaches
just dont pay attention to. Send out the one page version via email when you get an
inquiry. Post a similar one on your Web site under your coaching pages. Include
long-tailed key words to optimize your site at the top. Then, a short paragraph on your
service followed by 5 bulleted benefits, 2-3 testimonials, and your guarantee. To get
started, get ideas from my web pages.
4. Write short tip and how to articles for your blog.
Or, submit these to your opt-in email lists each week, to
Linkedin groups, to your Facebook wall, fan pages, and on twitwall at twitter. Then, tweet
the link in your daily updates. For article marketing-submit only to the high traffic
ezine and a blog-like site like hubpages.com. and ezinearticles.com who get 15,000
potential clients each hour. (yes, I said hour!)
5. Write a talk about one aspect of your service.
It can include why your information is so important to your
clients success, or a clients story about a particular challenge, and how you solved it.
One on my clients wrote a book and talks on coaching mastery and shared how coaches can
let go of their own agenda to be a better coach.
6. Present mini one-hour talks to local organizations in
your city.
Sell yourself, service or book from the platform. Always
collect the audiences email addresses via an offer for your free Web site ezine or a free
report.
7. Create an ezine, or even better, a blog on your business
Web site to stay in touch with your clients.
Besides giving useful information such as how to tips,
resources, and your special message, include an opportunity to buy one of your products, a
group coaching, teleseminar, or low-price introductory session.
8. Write a short print or eBook.
You dont need to write an end all, be all book. Today
people want a short read to get their particular problem solved. They dont have time to
read long books loaded with stories. They want their information fast and easy-to-read. A
book coach can help you make each page of your book market you as well as create
compelling chapters, well-organized and well-formatted.
9. Choose two-to three favorite ways to market first.
Put all of your effort into these. Refine your blog, and
choose to participate in social media marketing, such as Linkedin. It works well with your
blog. Write goals and schedule LI and Twitter marketing time that will automatically go to
FB fan pages. Put as much time into marketing as you have with training or reading.
Specific actions are what pay off.
10. Rewrite and optimize your Web site, especially the home
page if you are not attracting three-five new clients a month.
Your web visitors are not attracted to sites that say
Welcome, My mission is or About me such as a long bio. They want to know what's in it for
them and you must capture their interest within 10 seconds or they will surf to another
site. Be sure to write a sales letter for each product and service. |
