| When you write articles, if you don't keep
your audience in mind then you are insulting them. Let me show you an example (unrelated
to article marketing) of what happens if you don't keep your targeted audience in mind.
Recently my girlfriend, Kristina Jaramillo, attended one of
the worst bridal showers ever. I've never heard of a bridal shower where more than 75% of
the guests left insulted, have you?
Here's one of the reasons for the total disaster…
The bridesmaids thought it would be funny to put on a
clothesline the different types of underwear to represent the different phases of life and
marriage ending with Depends. Now this would have been a perfect gag for a bachelorette
party, where all the guests would have been in their 20's and 30's. But not a bridal
shower, where at least 75% of the guests were ages 55 to 75.
The bridesmaids totally forgot who their target audience
was.
Out of respect for the bride, the guests did not leave,
even though they were disgruntled. However, if you write articles or website content
that's not geared for your targeted audience, people will leave.
Keep reading this article below to find out if you're
insulting your targeted audience - without even realizing it.
3 Mistakes Most Article Marketers Make That Insult Their
Audience
If you're making any of the mistakes, then you are
insulting publishers, prospects and readers alike.
Mistake #1: Failure to identify your audience.
I search the Internet all time for articles that can help
me build my different online businesses. There are many times that I won't open an article
because I don't know if it's for me. And, because my time is valuable, I don't want to
waste it on an article that isn't for me. That's a slap in my face. So identify your
audience in the title, in the introduction and in the bio box.
Mistake #2: Failure to use examples that resonate with your
targeted audience.
Let's say you write a sales article titled, "How to
Double Your Sales in the Next 60 Days." And, let's say you use examples from the
financial services sector to reinforce your points. Then, you target an online publication
that's specifically for IT sales professionals. And, although your tips, tools,
information, systems and products may work for a broad variety of industries, if you don't
tweak your article examples, to show that you understand my industry - you lose instant
credibility. It's an insult to think that you can connect with me, even though you don't
show me that you have experience with my particular industry.
Mistake #3: Giving the wrong level of information to the
wrong audience
One of my article marketing clients is a career coach who
would love to get more 100K+ executive clients. The problem is that every article he
writes has basic information that recent college graduates need - not executives who have
been through the job searching process many times. If he wants to attract higher-level
clients, then he has to stop insulting their intelligence and start writing articles with
information that resonate with that specific audience. When you write, you have to keep
your audience in mind and write to their needs, wants and desires.
That's why it's important that you write a variety of
articles. To get started, check out my FREE Instant Article Writing Templates at
http://www.TryMyFreeArticleTemplates.com |
