| What do you tell your prospects when they
ask you "What makes you different from everyone else?"
Here's what management consultant John Reddish does.
He tells his prospects to search the number of mentions he
has on Google! Since John has hundreds of articles and other links, he looks like a rock
star compared to his competitors!
I follow this strategy all the time. I actually have people
calling me up asking – so does article marketing really work? I ask them if
they’re by the computer right now. Then, I tell them to Google my name “Eric
Gruber.” You’ll see hundreds of links with my articles.
If you do that right now, you should find on the front page
my articles on Microsoft Dynamics, About.com, PublicityHound.com, SiteProNews.com and many
others.
I, not only use this strategy when I am trying to sell to
new prospects, but also when I am speaking live on stage or on tele-seminars. It helps me
build credibility with my audience.
Remember, every time you write and submit articles, you
increase your credibility and visibility - and that can pay off in many ways! But in order
for this to work you must follow a few basic rules.
3 Article Marketing Rules You Must Follow If You Want to
Increase Credibility and Visibility
Rule #1: Write and submit articles on a consistent basis.
Article marketing will NOT work if you just write articles
and submit articles every once in a while. You should write at least one article per
month. If you need help generating article ideas – check out my Instant Article
Writing Templates at http://www.StartWritingArticlesFaster.com
Rule #2: Submit your articles to the top websites and
ezines that your audience is going to every day for information that you can provide.
Don’t get me wrong, submitting to article directory
sites like ezine-articles.com is good. It gives you more links and the more links you get,
the higher you will rank in the search engines. But the article directory sites will not
give you extra credibility. Anyone can get published there as long as you follow the
site’s editorial guidelines. It will not make you an expert in the eyes of your
prospects. So find the top websites that your audience is visiting and submit your
articles to those sites.
Rule #3: You must provide unique information that proves
you are the expert.
If you provide the same, regurgitated information as
everyone else – how is that going to make you any different from your competition? It
doesn’t! So, provide your top, expert information. Don’t be afraid to give your
best material. By giving great information for free, people will automatically think,
“Wow! If I’m getting this kind of information for free, the information that I
have to pay for must be out-of-this-world. I must get it now.”
If you follow this advice, you’ll increase your
credibility and visibility. And, you’ll be able to answer the question,”
"What makes you different from everyone else?" |
