The whole point to article marketing is to
put your business on autopilot. You want to get your articles published on top websites,
ezines and article directories that direct traffic to your website. You want to be able to
capture prospect’s names and email addresses so you can promote to them over and over
again without lifting a finger.
Now, the problem is most people have greatly increased
their website traffic with articles, but they have NOTHING to show for it. No one is
signing up for their newsletters. No one is buying anything. And, the prospects are lost
forever.
It does NOT matter how much traffic you get from articles,
if your website doesn’t convert.
Why Your Website Isn’t Converting
Most article marketers link to their homepage in the bio
box. This home page has a small little newsletter sign up box in the corner that is so
hard to find. There are times that you need a magnifying glass to find the newsletter
opt-in box mixed up in all the clutter.
The page itself has so many links and calls-to-action that
it confuses prospects that are at your site to receive a free newsletter, special report,
ebook or whatever your offering is. Confused prospects become frustrated prospects who
leave your site and are never to be found again. That’s why you need a focused
squeeze page.
For those of you who are unfamiliar with the term squeeze
page, it is a web page that is specifically designed to compel visitors to opt in to your
list. A well-designed squeeze page can convert as many as half of the people who visit it,
into opt-in email list subscribers.
How to Make Squeeze Pages Work for You
In order for the squeeze page to be able to do its work
most effectively, there must be no other way for the visitor to get into your web site
without opting in first to your opt in email list.
For example, check out:
http://www.TryMyFreeArticleTemplates.com
http://www.RestrainingOrder911.com
Notice to get to any of the other pages in the website
above, including the sales pages, you must have to opt in to an email list first.
Now, you may be thinking, but what about all the others
that didn’t opt in to the list? What if they would have bought something from me?
Well, let me ask you this. If they don’t trust you
enough to opt-in to your list, to give you their name and email address in exchange for a
free gift, do you really think that that person is going to whip out their credit card and
give you their credit card number? Of course not!
Proof That Squeeze Pages Work
Now, the current conversion rate on the Restraining Order
911 sales letter since putting up a squeeze page is 20%. Before he created a squeeze page
and auto-responder system that would continually educate his list and promote his product,
Ron Lasorsa’s conversion rate was around 1%. So with my help, Ron has created a 2000%
increase in revenue by sending his article marketing, video marketing, social media
marketing and pay-per-click advertising traffic to a squeeze page.
Don’t you think it’s time that you setup a
squeeze page to send your article traffic to? If so, check out my free video on squeeze
pages at: http://www.livewebsitereviews.com/youtube |
