| Most people think article marketing is just
about getting links. They couldn’t be any more WRONG!
Article marketing is about getting your messages (in the
form of articles) out to as many prospects as possible in as many ways as possible.
Here are 21 ways to use your articles so you can build
your business:
1. Send your top article placements via email to current
clients.
2. Send your top article placements via email to former
clients.
3. Send the top article placements via email to prospects.
This is how PR LEADS Article Marketing Expert client Kevin Berchelmann scored a $50K+
client!
4. Post reprints on your website. Note – Turn your
article placements into PDFs. Do NOT link to your top article placements. This will take
people off your website!
5. Include your article placements in book proposals.
Roxanne Emmerich, Dr. Vicki Rackner, Dr. Karen Sherman and many other clients of mine have
used this strategy to win major book publishing deals.
6. Include your articles in new business proposals.
7. Include your article placements in new business
PowerPoint presentations.
8. Add your articles and/or mention your placements in your
blog.
9. Add the articles to your newsletter. Remember, your
newsletter isn’t ALL about selling. It’s about building relationships based on
trust. The way to earn trust is to educate your prospects with powerful knowledge that
only you can provide in articles,
10. Mention your article placements on the front page of
your website. For example, put across the top of your website: As see on About.com,
MarketingProfs, CEO Refresher and Small Business CEO Magazine. Then down the right hand
side of your website, put links to your PDF versions of your article placements.
11. Send print copies of your article placements to your
current clients.
12. Send print copies to your former clients.
13. Send print copies to your prospects.
14. Mention your article placements in you website bio.
15. Mention your article placements in your speech
introduction.
16. Create a list of all the top article placements and
post it to your website's "newsroom' section.
17. Add your articles to your Facebook page.
18. Twitter about your article placements.
19. Turn your articles into video articles and post it to
YouTube, Viddler and other video syndication websites.
20. Use your articles as a list building mechanism. Check
out how Shane Ellison uses his articles on his website: www.thepeopleschemist.com/articles
to build his list.
21. Mention your article placements in the P.S. of your
email signature. For example, put…P.S. My article, “25 Ways to Make Money Using
Articles” was just published on About.com. Now you can read it at (put your website
URL where you put the text or PDF version of the article)
You don't have to do all these steps. If you do only ONE of
these steps, you will be doing more than you are now to build your business. Take action
today to build your business with article marketing! |
