| The business of candy wrapping (and
it’s far more than just wrapping chocolate bars) is getting more and more popular.
Personalized gifts and favors are always well received. Once your personalized gifts are
seen at a wedding or being sold at a fundraiser, you’re going to start to get calls
from other people and companies who will want to put in their order. Your candy/favor
wrapping business just needs a little marketing so your business can get moving.
Below you’ll find 10 ways to market your candy
wrapping business.
Use one, five, or all the ideas that you need. One thing I
do recommend is that you have a fun and use the marketing ideas that you enjoy the most.
Because the more marketing ideas that sound like fun to you, the more you’ll work at
it and the more business you will find.
1. Business Cards
With any business you have it’s key to have some type of business card. Making your
business card unique is also a great way to get a future customer’s attention. With a
Candy wrapping business you can do this very easily. Take a small chocolate bar or a
Lifesaver roll and print your business card on a wrapper to fit the candy. This is sure to
make a tasty impression.
2. Get Your Yummy Business Cards Into The Right Hands
Now that you have your cards created, think about who you’d like to market your
business to. You could start with event and wedding planners and specialty gift shop
owners.
3. Wedding Trade Shows
Throughout the year there are several wedding trade shows. Think about booking a table at
one of these shows to display your wedding favor ideas.
4. Fundraising Organizations
Your children’s school might be the perfect place to start. What’s great about
this business is you can create some wonderful samples to show your potential client.
Other groups might be daycares, sporting teams, and hospitals.
5. Local Shops
Is there something special about your town? Do you get a lot of tourists? What attracts
them? Create a special wrapper for your particular area. For more options offer seasonal
themes like Halloween, Christmas, Easter and the Fourth of July.
6. Press Releases
Get the word out on your business by writing a press release for your local newspapers and
local TV news stations. To help them remember you even more, create a special candy bar
with the reporters name on it.
Online Marketing Ideas
1. Website
Have a website so your customers can check out your work 7 days a week 24 hours a day.
Include that website URL on all your marketing materials like your business cards.
2. eNewsletter
Get the email address of all your customers. This way you can send them a monthly or
quarterly enewsletter that tells them about your specials and new products or ideas that
you have. Include some freebie ideas like new party trends and ideas. Make the enewsletter
something your customers are going to want to receive.
3. Network
Network with those who have similar businesses. With the Internet you can do business with
a wedding planner in another state. You no longer have to do business just with the people
who are in your local town. This is especially good news for those who live in very small
towns.
4. Post On Message Boards and Mailing Lists
Find wedding and fundraising idea sites. The key here is not to promote your business
blatantly. Just answer questions, be helpful, and then include a nice signature line that
includes your name, name of business, URL and email address. |
