| NEWS RELEASE For Immediate Release:
November 13, 2006
Media Contact: Jennifer Kalita at (301) 312-9949
or jennifer@thekalitagroup.com
Author Contact: Suzi Pomerantz at (301) 601-1525
or suzi@sealthedealbook.com
DC-AREA AUTHOR & EXECUTIVE COACH TO
RELEASE NEW BOOK
~ Explores Why Marketing, Sales & Networking Don't Work ~
Washington, DC - There are a lot of books out there.
Hundreds on networking. Thousands on marketing. Tens of thousands on sales. But these
individual activities won't grow, or even sustain, most professional service businesses.
No book to date has revealed the results behind bringing
these three important business-builders together in a critical business trinity until Seal
the Deal: The Essential Mindsets for Growing Your Professional Services Business (HRD
Press, $24.95).
In Seal the Deal, local executive coach Suzi Pomerantz
demystifies how successful coaches, consultants and other professional service providers
make money while making a difference with her 10-Step Seal the Deal system. The principles
she puts forth illustrate how to integrate the critical trinity of networking, marketing
and sales to find and land ideal clients.
"Professional service entrepreneurs, who wear a lot of
hats to begin with, typically attempt a sales initiative one month, networking the next
month, and maybe marketing the following quarter," says Pomerantz. "To
differentiate and really grow a business, these entrepreneurs must understand that these
activities only activate results when they are used in harmonious concert."
The book is available for purchase through the publisher,
HRD Press, at www.sealthedealbook.com. It
will be posted on Amazon.com in the coming weeks.
Suzi Pomerantz is an executive coach, professional speaker,
and author of Seal the Deal: The Essential Mindsets for Growing Your Professional
Services Business (HRD Press, $24.95). A Master Certified Coach, Pomerantz is the CEO
of Innovative Leadership International LLC, an executive coaching firm, and she has been
coaching executives for 13 years in more than 115 organizations worldwide. She lives near
Washington, DC. Learn more at www.sealthedealbook.com.
### |
