| When it comes to search engine rankings do
you have both Yahoo AND Google covered?
You’d think so but I bet not.
In fact have you even bothered to check to see how your
site is doing in the "new and improved" Yahoo?
Might be a good thing to do you know. Since Yahoo could be,
or rather should be, accounting for maybe 20-25% of your site’s total traffic?
But if you’re like most you’re probably still
focused laser like on Google. And perhaps not even aware of the little known opportunity
Yahoo has to offer right now.
Opportunity?
Right. This is the absolute PERFECT time to grab a number
one ranking in Yahoo! Or at least some top 10 rankings. From what I’ve seen most
markets are ripe for the picking.
That’s because few of the top guns riding high in
Google have locked up a similar top listings in Yahoo.
Don’t believe it?
Well, let me prove it to you.
To research this I used a nifty tool called Thumbshots
Ranking. http://ranking.thumbshots.com/
Along with the whiz bang graphic it gives you a
mini-report. The report shows how many listings make repeat appearances in the top 100 of
both Google and Yahoo. They’re called "overlapping links". A confusing
choice of terms but it still means the number of listings in the top 100 in Google that
are also in the top 100 in Yahoo too.
All you do is simply stick in any keyword (phrase) and let
it rip.
The numbers are nothing short of shocking. Best, or is it
worst case, only about a third of top 100 listings in Google made the top 100 in Yahoo.
Take a look for yourself. Here’s some keyword phrases
I checked followed by the number of overlapping listings.
bed and breakfast - 37
wedding invitations - 35
email software - 33
logo design - 32
pet supplies - 28
satellite tv - 22
business cards - 21
dating services - 19
ceramic knives - 17
furniture shopping - 15
medical transcription services - 14
wine racks - 14
business opportunity - 11
web designer - 6
digital phones - 4
I tried to come up with competitive and not so competitive
terms.
Admittedly this "study" of 15 keywords is far
from comprehensive.
And maybe it’s just me, but it sure looks like
there’s an opportunity for prime listings in Yahoo.
Again I don’t know if this is because most webmasters
are so focused on Google or what. But I think that’s part of it.
The other issue may be that Yahoo ranks pages more based on
content. While Google weighs links and link text more heavily.
Regardless, just because you can’t crack the top 20 in
Google all is not lost. Roll up your sleeves and focus some attention on ranking well in
Yahoo. What have you got to lose?
IMPORTANT: I’m NOT saying a top 10 ranking in Yahoo is
worth the same amount of traffic as a top 10 ranking in Google. But I AM saying if you
don’t have a top 10 Google ranking and prospects of landing one anytime soon look
bleak, maybe Yahoo is a promising alternative. Because some search engine traffic is
better than none, right?
In any case, get in on this now before it’s too late.
And get the jump on your competitors sitting pretty in Google. Because like Zig Ziglar
says the "Opportunity of a lifetime is only good for the lifetime of the
opportunity."
Copyright 2004 John Gergye |