| Increased subscribers means more contacts
with your targeted article. More contacts means more sales.
Ezines are free even though they take an hour or so to
write. After reading 4-7 issues your potential buyers will act--go to your web site to
look around, to see your other free pieces of information, and eventually will buy your
services and products. You'll become known as the savvy expert in your field as well as
sell your eBooks and other products.
1. Network offline at networking groups with your
"tell and sell."
Visit professional like-minded groups. They usually meet
once a month, have speakers, and networking time for you to mix with other professionals.
You will get valuable information at these meetings for low cost-yearly memberships that
run around $35-$75 giving you free meeting attendance. Each meeting is around two hours.
Have your 30-second "tell and sell" ready.
The 30-second "tell and sell"
Make your time count. Give your name, and your benefit
statement. Then, if time, add more. Example: "I'm Judy Cullins. I work with small
business people who want to write a book to get well known as the savvy expert, get their
unique message out to help others, and make consistent high monthly income. Subscribe to
my free, monthly ezine, "The Book Coach Says..." at the networking table where
my list is, or email Judy@bookcoaching.com."
2. Strengthen your offline promotion with business cards,
flyers and free articles.
Include the name of your ezine on your business card with
the link or email to subscribe. If you don't get a client right away, you do want everyone
you meet to subscribe to your ezine. Eventually these people become your faithful
customers.
On every flyer you post or position on the networking table
at groups, put your ezine title and way to subscribe on it. Always include your web site
address.
Bring enough how-to, useful articles to put in front of
your small poster in a photo stand labeled "Free Articles" positioned on the
networking table. Visitors love freebies and will snap them up. Of course at the bottom,
include how to subscribe to your ezine.
3. Offer to speak at networking meetings.
In front of the group you have a great chance to not only
give sterling information, but to promote yourself. Usually unpaid, the group offers you
the chance to boost your ezine subscribers even more. Pass around a clipboard with the
name of your ezine at the top and headings of name and email address. Include "Please
Print Clearly and Large." This is an excellent way to build your subscribers because
if your audience likes what they hear, they will be willing to sign up. Of course, the
guarantee includes that they can opt-out any time.
4. Follow up each connection Online or Offline with a note
and offer.
Example: "I enjoyed meeting you and think we can
mutually benefit. If you have a related ezine, I'd be glad to trade seven-line blurbs with
you." With this exchange, you'll be practicing the ultimate "viral"
marketing. Or, when you add their subscription, send along a bonus special report.
When you give, you automatically receive because you have
expressed your unique self and connected with other unique selves.
5. Promote your ezine on your web site.
Visit other sites or connect with a coach who is already
successful with this promotion modality. Get proven techniques that will make your home
page subscription offer zing.
Don't use the pabulum approach. You need to give your web
site visitors a reason to "buy." One sign on the "Home" page simply
said, "Subscribe to my free ezine." Is that enough to make you buy?
Instead, use the passion approach. In it, write a short
blurb, benefit driven. Example: Write, finish, publish, and sell your book-fast! Receive
free articles, tips and resources in my complimentary monthly ezine called xxx.
For your passion approach, include an ezine testimonial
from the rich and famous. In the self-publishing field, Dan Poynter is known as the guru.
He happily gave me a testimonial I use on my site.
Your ezine serves your subscribers, but also promotes your
service, products, and you. After reading your ezine 4-7 times, you develop trust with
readers, and they soon become customers or clients.
Increased subscribers means more contacts with your
targeted article. More contacts means more sales.
Ezines are free even though they take an hour or so to
write. After reading 4-7 issues your potential buyers will act--go to your web site to
look around, to see your other free pieces of information, and eventually will buy your
services and products. You'll become known as the savvy expert in your field as well as
sell your eBooks and other products. Part one of this article is available at
http://www.bookcoaching.com/freearticles/article-125.shtml.
6. Promote your ezine through your signature file.
Create a promotional signature in five to eight lines, and
add it to the end of each email you send out. If you send to multiple email addresses,
remember to add your street address. It's a new anti -spam law for 2004. Make sure you
include the word "complimentary" or "gratis" to get by filters and
whether it's monthly, bi-weekly or weekly.
Offer your subscribers a gratis GIFT SUBSCRIPTION to send
to their friends. You can use another autoresponder to send the gift, plus whom it's from,
and a little blurb about what they will be receiving. Always include a way for subscribers
to unsubscribe.
Offer a reward to people who gather new subscribers for
you. Give them a special email link to respond to and receive their free valuable report.
7. Submit your ezine-recycled articles to ePublishers who
offer their opt-in (no spam) ezines.
This Online promotion method is the best one I know. Each
time I submit a short article to ten or so of these ezines, I get 10-25 new subscribers.
Why? Because people on the net are hungry for free information in your field. That
includes personal growth, spiritual growth, business, Online, web marketing, parenting and
much more. When you give these subscribers the information, and they like it, they will
see your instructions in your signature file to subscribe.
This method requires no hunting for people to add to your
list. It's so easy because these no spam subscription ezines send out the articles for
you. It's easy to get published here and your only payment is that you need to subscribe
to them first. That means extra incoming emails, but if you are smart, you'll realize it's
just the cost of doing business.
8. Put all of your ezines and a list of the old ones
called "archived ezines" on your web site.
Rather than just naming your title, up your place to the
top ten web sites listed by the search engines by putting your feature article's title as
the link. When the search engine spiders see this, you can get to number one just as your
book and Internet coach has.
9. Trade ezine recommendations and place them on your Web
site.
Create a 5-7 line blurb or ad. Make your headline, the
first line, a benefit driven one followed by more benefits. Then, add a bit about you and
how they can subscribe that includes a hyperlink straight to your site where you offer
your opt-in and opt-our ezine choices. A new link on my site will be "Judy
Recommends." Here I'll include all the sales copy my "strategic alliance"
people give me. They will do the same for me. It's a total win.
10. Remember why you write your ezine.
Yes, it is to serve your ezine subscribers, but also to
promote your ezine, your service, and your products. Each time you send it out, put how to
opt-in and opt-out of your ezine to make it easy for new people to add. After reading your
ezine 4-7 times, you develop trust with readers, and they soon become customers or
clients.
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