| Getting global exposure for your website
and reaching customers all over the world are two perks of Article Marketing, but what if
global domination is not your thing?
One of my long-time newsletter subscribers recently emailed
me and asked:
What if you own a dry cleaning business in Madison,
Wisconsin?
Or you’re a real estate agent in Ontario, Canada?
Or you operate a bakery in Marrakech, Morocco?
If you own a local business and you want to attract
customers who are in your neighborhood or city, can article marketing still work for you?
My answer = Yes!
Many of my article marketing clients at
http://www.IWantMoreProspects.com own businesses that have local clients and customers.
They use article marketing to increase their web presence, bolster their website rankings
in the search engines, establish themselves as an expert in their niche, and also to
generate more targeted traffic to their website.
So, although you may not be looking for national or
international attention, you can still benefit from a targeted article submission
campaign. Now, when I say “targeted traffic”, I mean that the people who are
visiting your website are the type of prospects who might be truly interested in your
business. They are not just random passers-by.
How can you get targeted traffic for your local business
using article marketing?
To be sure that the traffic you receive is targeted, write
about your area of expertise and in your resource box (that’s the author bio that
sits below your article) specify the location of your business. This would tell the reader
that you only work with people in that location.
Also, if appropriate you could write some articles that
specifically deal with your industry in your location. For example, if you are a Real
Estate agent in Ontario, Canada, there may be some unique aspects of buying or selling a
house that are specific to Ontario.
Here’s one article idea: “10 Upcoming
Neighborhoods in Ontario, Canada That You Should Consider Buying a House In”
Then the article would have to deliver on the promise that
the title makes. Please resist the urge to mention your location in the title and then
write an article that offers generalized info. If you mention your location in the title,
you need to provide specific info about that location.
What You Must Remember When You Are Trying to Get Local
Attention Using Article Marketing
The main thing to remember is that while we talk about a
“global audience”, every one of us who is doing article marketing wants to
attract a certain type of person–the type of person who is most likely to be
interested in our business.
I don’t know of any website owner who wants every Tom,
Dick and Harriet coming to his or her site.
Whether you have a local business or an Internet business
that operates worldwide, you still have a target market, and you need to write your
articles with that specific group in mind.
So, don’t let the “global exposure” idea
intimidate or mislead you. When done correctly, article marketing generates targeted
traffic.
You can get traffic that is targeted to your specific
location (if that is what you’re going for).
You can get traffic that is targeted to your industry.
You can get traffic that is targeted to people with very
specific needs.
You can get traffic that is targeted to people with
specific interests.
So start writing articles for your local business. If
you’re stuck, grab my Instant Article Writing Templates at
http://www.StartWritingArticlesFaster.com |
