| Take this quiz and see.
Don't get discouraged! A "no" answer to any of
the questions will identify an area for development -- not a roadblock. I am available to
help if you would like to discuss your options in greater detail.
(1) Do you offer a clear, unambiguous benefit that your
target market can't live without?
Ideally you can learn whether demand exists for your
service. Otherwise, don't dive in. Dip a toe into the water to see if it's warm.
(2) Can you demonstrate expertise?
Collect testimonials, references, products and awards.
Credentials help only if clients believe they make a difference.
(3) Do you have evidence that people will pay for your
services? For instance, you may have achieved expertise in a certain type of healing where
the going rate is $15 an hour. .
(4) Is your market crowded with competitors?
If it's hard to stand out, you need a network of personal
contacts to get started. And if the quality of your competitors varies, much of your
business will depend on referrals.
(5) Do you have networks of people who can become clients
or referral sources?
For instance, are you a CPA whose clients pick your brain
for career change and business start-ups? Do you belong to professional groups that will
give you access to a mailing list?
If so, you may have a straightforward transition to your
new business.
(6) Have you ever (a) been self-employed or (b) been
successful at a straight-commission sales job?
If you dropped out of a sales job because you couldn't
handle the uncertainty, you need an exceptionally generous safety net before you embark on
your own solo venture.
(7) Are you at home on the internet?
Do you understand the principles of web design, so you can
do-it-yourself or work intelligently with a designer?
A website is a commitment, especially for service
businesses. You have to be your own designer, marry a designer, or have a big maintenance
budget.
(8) Are you active in a community that is large enough to
include potential clients and referrers?
It is possible to have a lucrative distance business, but
it takes longer and requires unique marketing skills.
(9) Are you comfortable in a sales role? When someone
calls to inquire about your services, are you willing to view your task as selling as well
as helping, analyzing or troubleshooting?
(10 ) How much continuity exists between your former
career and your new business?
Professions have norms and values. The greater the
distance, the more challenging will be your journey, and the greater the risk and time to
achieve. You may have to learn a new way of thinking about the world. And you truly may
not be able to go home again. |