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Can an E-Book Become a #1 Amazon Best-seller?
by Joe Vitale
Ever since Jim Edwards and I completed our now famous e-
book, "How to Write and Publish Your Own E-Book ... in as little as 7 Days,"
people have been cranking out their own e-books at, well, a weekly rate. Lately I've been
getting a reoccurring question concerning all these e-books. Namely, "Can an E-book
become a #1 Amazon best-seller?"
That question keeps coming to me because I made my latest
book, "Spiritual Marketing," a #1 Amazon best-seller last June. I also helped
several other authors make their books Amazon top sellers, from Kevin Hogan and Mark
Joyner to Mike Litman and Randy Gilbert. Obviously there is a formula here that works.
But can it make an E-book an Amazon best-seller?
The answer, of course, is yes. In fact, anything you sell
can be driven to a top selling spot at Amazon. That's right, anything. That includes music
CD's, appliances, videos, audios, DVD's, and yes, even E-books.
Here's the secret:
You have to create what I fondly call an "ethical
bribe." In other words, say you have an e-book on child rearing. What? Does that
sound too easy to sell? Okay, let's pretend the e-book is a work of fiction. Better yet,
let's make it an e-book with nothing but poetry in it. Now THAT would be tough to sell,
let alone drive up the Amazon ladder to best-seller status, right?
Wrong. Again, the key to making this proven formula work
for any e-book you may write is to offer enough incentive for people to go buy it when you
want them to buy it. In short, you have to give people added value. You offer them
freebies---usually other e-books---which they can have if they buy your main e-book at
Amazon on a certain day.
Are you with me here?
Oh. Well, okay. Let me explain this formula in more detail.
Step One:
You need an e-book. If you haven't written one yet, go to www.7dayebook.com right now. Get
that book and you'll write your own book in less than a week. Guaranteed.
Step Two:
Get your e-book listed at Amazon. That's easy. Amazon prides itself on listing everything.
They'll list your e-book, too. Just ask by clicking on their Help button and sending them
e-mail.
Step Three:
Now create a series of bonuses that you can give to people who buy your e-book. Don't
throw up your hands and say you don't have anything. Just as you wrote an e-book, you can
write smaller Special Reports. Just think of what your key audience might want to read
about. If you truly are selling a book of poems, maybe you can write something on how to
write poetry. Get the idea?
Step Four:
Here's a tip: You can also find public domain e-books which you can offer to people who
buy your e-book. Search online for them. There are thousands of e-books available, for
free. You can find something relevant to your own e-book, and add it as part of the
package of freebies that you'll give people who buy your e-book at Amazon.
Step Five:
Now find people who have email lists. This is a step where less imaginative people give
up, saying, "I don't know anyone with any lists!" Wake up, people. There are
nearly a million email lists online. Search for them. Again, if you're selling poetry,
look for the email lists that cater to poets or maybe to writers. There are a staggering
amount of those.
Step Six:
After you find the email lists, write the list owners and ask for their help in promoting
your event. Believe me, all you have to do is ask. They are usually glad to help because
you are making a great offer to the people on their list and they will look like a hero
when they help you sell your e-book. Again, just write and say something like, "I
plan to make my e-book a #1 best-seller at Amazon. Will you help? Just tell your email
list that if they buy one copy of my book at Amazon on (pick the day), I'll give them all
of the following for free."
Step Seven:
Finally, set up all your freebies so they are downloadable e-products. In other words,
when someone buys your e-book, you want them to send their Amazon e-receipt to you by
e-mail. When you receive it, you want to send them the download page for your bonuses. You
could also just send the bonuses by email to each person who writes to you, but that would
be time-consuming. Still, it's an option if, say, you don't have a website. That's right.
You don't even need a website to make this process work for you.
There you have it.
Write your e-book in seven days and then drive it to best-
seller status at Amazon using the above 7-step formula.
What are you waiting for?
(c) Joe Vitale - http://www.7dayebook.com
Joe Vitale is the best-selling
co-author, with Jim Edwards, of "How to Write and Publish Your Own E-book ...
in as little as 7 Days." See http://www.7dayebook.com.
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