Summary:
Article marketing is not dead and it isn't a "get-rich-quick" scheme. Learn from
an article marketing expert as she shares the changes in the technique that you need to
make to continue using article marketing profitably.
Change in life is inevitable, and that includes article
marketing. Used by millions, this marketing technique has made money for many, but for
others, it just plain hasn't worked. Article marketing must be done responsibly and
consistently over time in order to deliver results. It isn't a "get-rich-quick"
technique, but those who follow the trends in article marketing can prosper.
In order to get the most out of your article marketing,
you'll want to stay aware of changing techniques and hire someone to help you with writing
or submission if needed.
To help get you started, I have listed the top ten changes
that have taken place in article marketing over the years:
1. Create - or have someone create for you - original
articles for your web site and do not use them for submission. This will draw search
engines to your site and you can advertise this fresh content in your byline to entice
readers to click your link.
2. Pay more attention to titles. Do your keyword research
first and use your top three keywords at the beginning of the title. Use power words such
as "daring," "remarkable" and "urgent." Ask an engaging
question or use a top seven or top ten title.
3. Do not submit articles too often - or not often enough.
Article directories have less restrictions, but keep in mind that individual publishers
can get easily overwhelmed. Submit two to four articles per month and keep doing it.
4. In the past, article marketers were told to educate
their readers. While this still holds true today, you will get more responses when you
identify the problems of your potential audience and then solve these problems.
5. It is now common to find article marketers rewriting
their title, article body and byline partway through their submission list. This is a
reliable way to get published more often, but realize that it can be time-consuming. Get
help rewriting if needed.
6. Some new article marketers are offering publishers
customized articles to fit their audience, or giving permission for publishers to edit the
article so long as the byline remains untouched and all links are made live.
7. In the beginning, article marketers submitted their
articles to thousands of article directories. Now, savvy article marketers submit their
article to the top ten or twenty article directories that provide more traffic than a
thousand low-quality directories.
8. A submission list used to consist of article
directories, e-zines, newsgroups and individual sites. The new submission list should also
include blogs, social networking sites, niche topic sites and news sites (turn your
article into a tip-sheet).
9. Once your article is included in a well-ranked article
directory, submit that page to social bookmarking sites where you have accounts. Do the
same for the original articles on your site.
10. Consider offering an original, exclusive article to
target sites with a large audience who will relate to you and what you have to offer. Ask
to be paid or negotiate advertising space in their newsletter or on their site.
Some things about article marketing have remained
unchanged. Never use document spinner software, mass distribution to thousands of sites, a
submission list that isn't targeted and automated submission tools.
Article marketing is not dead, but it has changed. To be a
successful article marketer, you must keep informed and stay up to date on changes in the
technique. Keep an eye on blogs and web sites dedicated to the subject so you can keep
reaping the benefits of article marketing.
(c) 2008, Davis Virtual Assistance. |
