| Make the most out of your time and efforts
by creating a submission strategy for your article marketing. Both beginners and experts
can and should use a submission strategy that will evolve over time. Your strategy,at a
minimum, should brand you as an expert in your field, define your target audience and help
you measure your results. Use your word processing program to develop your strategy and
keep it front and center when writing and submitting your articles.
To begin creating your article submission strategy answer
the questions below:
1. Your target audience:
Who is your most desired reader?
What size business does your reader own or work for?
What needs does your desired reader have that you can fulfill?
2. Submission goals:
Are you submitting in order to receive incoming live one-way links?
Will you be promoting a blog, forum or website?
Do you hope to become an expert and prove your capabilities?
Are you hoping to increase sales of a particular product or service?
3. Search engine benefits:
What targeted keywords will you use in your title, article and byline?
How will the one-way links from sites publishing your articles increase your search engine
rankings?
Will you agree to a reciprocal link if asked by a publisher?
Will you display a "Featured Author" graphic on your site if requested by the
publisher?
4. Submission formats:
Which of these formats will you offer when submitting your articles?
PDF
HTML
Word
Text
5. Submission list:
Will you be submitting your articles in print and/or online?
Do you have an existing submission list that targets topics of interest to your target
audience. If you do not have a submission list where will you obtain one?
How often will you search for new submission sites to add to your list?
6. Scheduling submissions:
How often will you write an article for submission?
Will you be sending out an article weekly, monthly or quarterly?
7. Stand out in a crowd:
What will you do enhance your relationships with publishers?
Will you offer customized versions of your articles for free or for fee?
Will you display the list sites that published your articles on your web site?
Did you consider allowing publishers to insert their affiliate link in your article or
your byline?
8. Tracking your results:
Have you asked publishers to notify you when they use an article?
Will you spend time checking to see if sites publishing your article gave you a live link
to your site as required?
During what time intervals after submission will you search Google for your article name?
How often will you check your website metrics to see traffic driven by your article
submissions?
You will be ready to forge ahead with a submission strategy
after answering these questions and recording your answers. There are many excellent
marketing strategy checklists online that you can use to consider any other questions you
should answer for your strategy. You may want to network with your colleagues who are
experienced in article submission to get their suggestions for your strategy. Continue
updating and using your strategy as your business changes over time and you will be miles
ahead of your competition!
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