| Like many of you, I recently joined the
Facebook, Twitter and LinkedIn craze and it's been great. I've re-connected with old
friends from high school, college, and my fighter pilot days, and I've also met some very
interesting people. And yes – like you, I can easily spend a few hours a day on these
sites checking out profiles and looking at cool videos and photos.
Last week, I was driving home from a lunch meeting and was
thinking of who I needed to re-connect with. David Greenberg (a personal friend and one of
the best speaker coaches I know) came to mind. And I did something crazy. I didn't search
for him on Facebook. Nor did I Tweet him a personal message. I didn't even send him an
e-mail. I actually called him on the phone, and believe it or not, he answered! We
connected, shared some cool business ideas, and I hung up feeling great.
Yes, I know I'm being a bit facetious here. But I have to
say that if there is one thing that drives this wingman ‘wingnuts' is when people
abuse this whole social networking thing. In many ways, it's gone from "Here's what
I'm doing" to "Here's what I'm selling." From "Let me connect you
to" to "Let me sell you."
Well, I've got news for you, ye social networking gurus. If
I don't know you, I probably won't buy from you. The reason I said
‘probably' is because there are times when we will buy something from someone even if
we don't know them. If it has value and can help our business/life, then hey, it's worth a
look. And there's nothing wrong with occasionally sharing our great product, seminar, or
book with our contacts. Social networking sites are a tremendous way to expose our market
to our value. But please, let's not put our sales links and impersonal offers in EVERY
POST we make on Twitter or Facebook!
We need to be careful not to abuse the social networking
sites and our connections. They are primarily for networking and making contacts, not
direct sales.
I believe our phone book should still remain our primary
method for building and maintaining our relationships. One phone call equals 50 tweets and
Facebook messages. Phone calls are great at building trust, and trust what a wingman is
all about.
So, here are some wingtips to augment your social
networking efforts:
1. Make it a priority to call a few of your special
contacts every day. Do this first thing in the morning if able. These include your top
clients, vendors, and yes, your friends.
2. Use your phone judiciously. Before you head to the
airport or Starbucks, make a list of a few wingmen to call while in your car or at the
gate.
3. Give something of value to your contact on the phone
(i.e. a referral.). Before you hang up, ask them this special question: "Is there
anything I can help you with?"
4. ** If you really want to connect with a new e-contact,
research their website and call them. I guarantee they will be impressed…and shocked.
In this high speed age of Twitter and text messaging where
words on a screen are the norm, we need to hear each other's voices. Voices incur emotion
and emotion is what connects people. And when connections are made, trust is built and
relationships develop. How people make you feel is what initially builds relationships,
not the product they sell.
So, if you want to be a Wingman - a trusted partner - to
your network, don't forget to reference your Phonebook in addition to Facebook when flight
planning your next mission.
NEVER FLY SOLO! |
