| There have never been greater, more
diverse, more lucrative opportunities in the field of information marketing for everyone
from experienced, successful entrepreneurs to beginners with little start up cash.
If you can name a topic, there is a market for providing
information and solutions simply by creating an information marketing business. You can
even work from home.
The key is to find a responsive market and then package
information that customers want in convenient forms such as DVD's, books, ebooks, CD's,
magazines, Web sites, teleseminars, webinars, coaching programs, seminars, and
conferences.
And that's exactly what "The Traffic Guys" Ethan
Kap and Brett Kitchen did with unprecedented successes. That's why the Information
Marketing Association recently selected them to be two of the 12 experts featured in my
new book, "Start Your Own Information Marketing Business." This book is an
easy-to-follow manual that gives the steps to building a successful info-business from the
ground up.
3 Myths Ethan & Brett Debunk
Myth 1: You have to be a certain age to start your own
business and be successful.
Truth: Ethan and Brett are proof that you do not have to be
a certain age. They are in their 20's.
Myth 2: You need experience with a niche.
Truth: You don't need experience or affinity with a niche.
Ethan and Brett were in the insurance business before they started working with furniture
retailers
Myth 3: You need a lot of money to get started
Truth: The pair built a million-dollar business in 11
months and they had very little start-up cash.
After growing their business from zero to $100,000+ per
month, Ethan and Bret can tell you that there are six main advantages of starting an
information marketing business:
6 Reasons Why You Should Start an Information Marketing
Business Now
1. Replace Manual Labor
With an information marketing business, you create a
product once, and you're done. It takes a lot of work to create the product, but you can
sell it many times, often over a period of several years, without having to do additional
work.
2. Buyers of Your Information Products Will Buy More
People who buy your information products are much more
likely to hire you to perform services than any other customer you market to. Quite
simply, having your own published information product makes you the obvious expert. It
shows the customer the complexity of the services and the special ability you have to
perform them. The only possible conclusion for the buyer is that he should hire you when
he needs help with his business or hobby.
3. Limited Interaction with Customers
This means you can work from home with your computer in a
closet or build your information product on your kitchen table. As long as you've got a
way to create a product, you don't have to be in any particular location for people to buy
it.
4. Few Staff Members Are Necessary
The information marketing business is a terrific business
because you don't need a lot of people to run it. Many info-marketers have no employees
and instead pay an independent contractor to help maintain the customer database, ship
products, and handle customers' questions.
5. Small Investment to Get Started
The information marketing business does not require fancy
offices, furniture, or multiple computers. It doesn't require special licenses (in most
cases). And it doesn't require special education or degrees.
6. Large Profit Potential
Many info-marketers just like Ethan and Brett are making
million-dollar incomes through their information marketing businesses. This is a
completely scalable business. This mean you can make it as small or as large as you want.
What You Need to Get Started in Information Marketing
To get started in information marketing you need something
of value.
Ethan and Brett knew how to generate traffic.
They also knew how to evaluate a prospective niche. In my
"Start Your Own Information Marketing Business" book, they share these five
criteria that they used to decide where to build a profitable info-marketing business:
- Is there
competition in the niche?
- Does your
product help you prospects more money?
- How large
is your prospect's transaction size?
- Do your
prospects currently spend money on products and services similar to what you offer?
- Are your
prospects in pain?
Once you have the answers to these five questions, you will
be ready to decide if a niche is a good fit for what you have to offer.
Follow this advice and you can grow a profitable
million-dollar information marketing business in 11 months just like Brett and Ethan. |
