| I spend hundreds of hours on LinkedIn every
month researching, testing, tweaking and seeing what works and what doesn't - and that's
on top of the hours I spend marketing my business and my clients' businesses on LinkedIn.
So in a week's time I view thousands of different professional profiles.
I see people who write there profile in 1st person. Others
will write in 3rd person. Even the LinkedIn marketing experts say different things when it
comes to whether or not you should write your LinkedIn profile summary in first person or
third person
So, today with this article, I am putting the debate to
rest. I'm giving you the definitive answer to whether you should write your profile in 1st
person or 3rd person - along with the reasons why.
7 Reasons to Put Your LinkedIn Profile in 1st Person And
Not 3rd Person.
Reason # 1:
When you write your LinkedIn profile in 3rd person it reads like a boring a resume and
seems very technical. Or, it can sound like you are writing a biography which is not very
personal or interesting. It does not give the reader a true idea of who you are as a
business person, thought leader or individual.
Reason # 2:
When you write your LinkedIn profile in 1st person it says to the reader that "I have
character and confidence in my abilities. I'm willing to tell you in my own voice."
It tells the reader that you actually wrote your profile on your own words and took the
time to personalize it.
Here is an example from one of my clients, Dan Janal, who
took the time to pay attention to detail when writing his profile:
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CNN, and Redbook.
Reason # 3:
When you write your LinkedIn profile in 3rd person you create an automatic disconnect.
It's too distant and pompous. And, it automatically makes me think of the back cover bio
of an author in a book.
Let me show you what I mean. Here is a real example of
someone's LinkedIn profile summary - the name has been changed to protect the guilty:
Chris Baton is an attorney who specializes in immigration
law. A large percentage of his practice is focused on immigration trials and appeals.
Chris was the former chairperson for the American Bar
Association Solo and Small Firm Division, Immigration Law Committee. Throughout his
career, he has served on many local, state, and federal government boards and commissions.
He speaks professionally on a variety of immigration and political issues.
Many of the profiles are done this way because the user has
copied a biography from their website or another source where 3rd party format is more
common. This shows me that you did not put any thought or time in to creating an effective
LinkedIn profile. You need to show viewers that you care enough to connect with them on a
personal level.
Reason # 4:
LinkedIn is a virtual networking platform for business professionals who want to do more
business. It is the first step in building a relationship with someone. You wouldn't
introduce yourself in the third person if you met someone at a networking event. - would
you? Then why would you introduce yourself on your profile in 3rd person when writing in
first person gives you a more genuine and personal touch.
Reason # 5:
Your profile should be more about the reader than you. It should provide as much value as
possible to the reader and it should be used to create discussions and conversations about
you, your company, your products and how you can benefit others. It should be focused on
what will or can be provided to the reader should they engage with you. Your profile is a
"marketing piece" not a resume. And, marketing pieces are in 1st person!
Reason # 6:
It's YOUR profile. You are not a reporter writing a story about somebody. Nor are you
putting together a press release. You have to personalize your profile to enable a reader
or prospect to relate to you. Writing in first person gives the other person more
confidence and trust in you. You are telling your own story. You need to write your
Linkedin profile for the audience MOST LIKELY to read it. Remember, you write to be read.
Reason # 7:
You want to sound like you are speaking directly to someone, face-to-face, and telling
them a story about your background and how they can benefit from your expertise. By
writing in first person you are able to show your true character as a person and business
owner.
Remember when writing your LinkedIn profile to personalize
it by writing in the 1st person. Show your audience that you are just like them.
Now, do you still think you should be writing your LinkedIn
profile summary and experience sections in 3rd person? |
