| Many LinkedIn professionals simply copy
their bios from their website or the back of their book. And believe me you can tell. For
example, I recently spoke to Ted Gee about changing his LinkedIn profile. I told him that
his summary read like a back flap of a hard cover book. His exact response was, "You
nailed it! That is exactly what I did".
Why Your LinkedIn Profile Should Not Sound Like an
Author's Biography...
Your profile should not sound like an author's bio because
it is and old and over used format. Do you remember anything you have read from a bio? No,
that is because there is never anything interesting or memorable in an author's bio. Your
profile needs to entice your audience to want to learn more about you. It needs to have
strong and engaging copy. It had to make the individual who is reading it scroll down
further and eventually visit your website. But none of this can ever happen if your
profile is dull and average.
Here are 5 Secrets to Making Your Profile More Exciting
and Enjoyable to Your Readers...
1) Make your profile summary in 1st person not 3rd person.
LinkedIn is a virtual networking platform for business professionals who want to do more
business. It is the first step in building a relationship with someone. You wouldn't
introduce yourself in the third person if you met someone at a networking event. - would
you? Then why would you introduce yourself on your profile in 3rd person when writing in
first person gives you a more genuine and personal touch.
2) Speak to your audience's desires, wants and needs.
For example here is part of the introduction we created for the summary for PRLeads
Founder Dan Janal:
Imagine being featured on the front page of USA TODAY --
and then being able to double your speaking fees immediately just like PR LEADS client
Patrick Snow of Creating Your Own Destiny. Imagine the website traffic and sales you can
generate if only you can find a way to get more publicity so you can speak to millions for
free!
Now, small business owners, solo PR firms, speakers,
authors and entrepreneurs can get name-brand publicity tools and publicity coaching they
can afford. I'm talking about the same top-tier publicity tools that major corporations
use to get mega media placements - but you can get it at a fraction of their cost.
Do you see how Dan's intro speaks to the needs, wants and
desires of a small business owner looking to attract media attention?
3) Reveal mistakes your target audience is making and how
you are the solution to their problems.
For example, in Skip Weisman's profile summary we revealed how one of his clients
admittedly lost 5 million in ten years before working with him. By showing your audience
the types of mistakes they are making (that they don't even realize they are doing), you
will stop prospects dead in their tracks. They will automatically want to see if they are
making costly mistakes themselves. The key part of this process is to provide reasons how
you can help members of your audience and why they should work with you.
4) Show client results.
For example, on Help My Website Sell founder Adam Hommey's profile we included results
like:
- Ross Jeffries (Founder of Speed Seduction) - For every
dollar he spends on internet marketing consulting, he earns several dollars back. In fact,
with one of his promotions, he made more than $60,000 in less than 24 hours!
- MaryPat Kavanagh - Saved thousands of dollars after Adam
reviewed her website and internet marketing systems. He showed her how she's wasting money
on complex solutions that are actually costing her money.
5) Use LinkedIn profile templates.
When you use templates like the ones found at
http://www.InstantLinkedInMarketingTemplates.com, you get the structure, format and
organization you need to create a more audience-focused, exciting profile. Here is just
what one user had to say about LinkedIn templates:
Kristina, I wanted to thank you and recommend your products
for LinkedIn Profiles. I purchased them and followed your templates and my LinkedIn
profile went from completely empty to completely professional. I have had testimonials,
been published and still didn't know how to use those tools to my advantage. Your tools
gave me that. Since then I have had more connections, more recommendations, and more
conversations with potential customers. Always remembering to use the call to action
skills I learned from your templates.
The next time you login to your LinkedIn account read your
profile and see if it appeals to you as a reader. If it does not, you definitely have to
follow some of the tips you just read to improve upon the copy.
Remember you have to entice the reader to learn more about
you and what to work with you or purchase your products. One way to guarantee this is to
make sure your profile does not read like an author's biography. |
