As I look on my Facebook news feed I see:
- A business and life coach mentioned: Today's challenge is to
see if I can replace the heating element on the dryer........I'll let you know if I
succeed or fail...lol....send prayers....lol
- Quotes by Tony Robbins from someone who is not Tony Robbins
- A realtor asked: What are your top 5 favorite things about
summer? Mine are 1) Farmer's market, 2) Baseball 3) Weekend cookouts 4) A sliced summer
tomato with a dollop of Hellman's mayo 5) Sunlight till 9 pm!
- A famous internet marketer who was on the show "Secret
Millionaire" mentioned: Wishing you a great morning. I'm off to the gym for a
workout. What are you doing on this blessed morning?
As I look on my LinkedIn news feed I see...
- From a newsletter guru: It's "Good Works"
Saturday! Meeting friends for breakfast and then we'll complete repairs on our current
home project.
- From a relationship expert for women - Sands of time only
run out for those who live n the limits of an hour-glass. Become a limitless prism of
light & the sands flow infinitely!
- From a master life coach: Quiet day (@ Roya's Garlic Garden)
Now, these may be conversation starter. They may be
following the advice of many social media experts that tell you to quote people and ask
conversation starting questions like: "What is your favorite dessert?" These
types of conversations may generate more comments- and get you more friends. But is it
really helping your business?
Why Focusing on Conversations Will Not Bring You
New Business...
How is posting a comment like: "What are your top 5
favorite things about summer" going to help a realtor get more leads? You may get 100
people commenting on their favorite things, but it doesn't build credibility, sales and
business relationships. It doesn't show me why I should go to you for my real estate needs
if I am looking to buy or sell a house in that realtor's area. It doesn't differentiate
you from your competition.
Yes - LinkedIn, Twitter and Facebook are
"social" marketing tools. But that doesn't mean that you stray away from
providing content that adds value to people's lives and businesses.
Here's How the Top 5% Are Making Money Using Content and
Social Media
Don Crowther just put out a video revealing that the top 5%
who are making the most money on social media builds relationships by initially delivering
a steady stream of highly-relevant, highly-informative, high-value content. Then they
engage in conversations by answering questions and responding to feedback.
The top 5% do not initiate conversations. That creates a
deviation from your targeted audiences' business needs - and it doesn't give you the
business relationship you need to get more clients and sales.
The top 5% are...
- Offering tips that no one else is providing - and then
inviting prospects to get their free special reports like the one found at
http://www.getlinkedinhelp.com, free ebooks, free video or in my case, free article
writing templates at http://www.TryMyFreeArticleTemplates.com
- Teasing prospects with shocking statements or thought
provoking questions and then sending prospects to an article placement on a top website or
to their blog for more information. At the end of the blog post, they encourage
conversation based on the information they had provided. And they add a call-to-action to
learn more whether it means grab their free information or invest in one of their products
or services
- Wowing prospects with the information they provide and
encouraging prospects to discuss what they had learned. That's why many internet marketers
are now encouraging prospects to comment on their squeeze pages (using Facebook) and on
their pages where they offer valuable information.
By Focusing on Providing Quality Content in Your
Area of Expertise Followers Will See You As:
- An expert
- Someone to respect
- Someone to listen to
- Someone to do business
Now, what kind of conversations are you going to engage in?
Social conversations like, "What are you doing today?" or social business
conversations based on your content that positions you as a thought leader.
Your answer will depend on if you get more
"friends" or more clients and customers. |
