| I hear a lot of moaning and groaning about
the State of the Economy. Small Business Owners are worried that their sales are going
down the drain. I often ask these Entrepreneurs and Small Business Owners that are just
like you, what Marketing Strategies and Technologies like Voice Broadcasts they are using
to increase Sales.
Here are their answers:
- There's not much I can do until things improve.
- I'm hunkering down, reducing costs and hopefully riding it
out.
- We're laying staff and cutting back on our advertising and
marketing.
- With the rising cost of gas and everything else people don't
have the disposable income to buy my stuff, so why should I spend more money on marketing?
How to Retain Clients & Increase Sales…
What I see is a bunch of Small Businesses that choose to
become victims.
Are certain sectors of the economy not performing well?
Absolutely!
Are others not feeling the effects and doing business as
usual?
Of course!
And are others flourishing?
You betcha!
What are these Businesses doing differently? ...They are in
constant communication with their prospects and customers.
When was the last time you talked to your customers?
By integrating Technology with your Marketing you can
communicate with hundreds or thousands of people instantly through e-mails and Voice
Broadcasts. It's the quickest, cheapest and easiest way to start building a relationship
with your past clients...and keep them from going to the competition.
How to Integrate Technology with Your Marketing to Build
Relationships & Increase Sales
It's not just about sending e-mails, Voice Broadcasts,
Postcards and Letters asking them to buy. If that's all you do, your Prospects and
Customers will tune you out the same way you tune out your kids if all they do is ask you
for money every time they talk to you.
It's about giving them helpful information that solves
their problems, saves them time or acknowledges specific Dates and Holidays.
Building the relationship by staying in touch also keeps
you top of mind and can actually make your clients feel guilty if they don't buy from you.
So, what are some action steps you should act upon today?
Here's My Secret Formula to Doubling Your Sales In 30 Days
You can send a Voice Broadcast Marketing Promotion to 500
of your clients for less than a good bottle of wine telling them that you appreciate their
business.
Here are 7 Tips to Guarantee This Marketing Promotion
Makes You Money
1. Use this script for your broadcast: "Hi it's (state
your name) from (state your business.) Sorry I missed you. I just wanted to say thanks for
your business in the past and as a special thank-you I'm giving away a romantic weekend
away for 2 at (state location) with all expenses included. This Friday I'll be drawing the
winner. To enter just send me an e-mail at (state your e-mail address). That's all you
have to do. Thanks again and good luck. If you have any questions please call me at (state
your phone number). Bye for now."
2. Talk to the Hotel to get a Special Rate. They'll usually
do it because it's the weekend and they probably have a ton of vacancies.
3. Get your suppliers to pay for the promotion.
4. Send another voice broadcast (and e-mail) letting
everybody know who won your contest. Let them know as far as you're concerned, everyone's
a winner. Then invite everyone to come in to your Business in the next 2 weeks to get
their Free Gift. And make sure they mention the code word "Winner" to get a 20%
discount on any items they purchase.
5. Get your suppliers to give you a Special Offer for this
Promotion and a Free giveaway like a T-Shirt or whatever...they always have stuff for
promotions.
6. Have an up-sell or add-on to the original sale to
increase the size of the transaction.
7. Get the winner to come into the store. While they're in,
take a picture, get a Testimonial and use it on your website, marketing materials and
publicity efforts.
Now, this isn't a one-time deal. Frequency is a key
component in building a strong Relationship with your clients.
So, keep in touch with your clients. Ask them what they
want. And, then give them exactly what they desire. If you follow the tips above and those
found in my FREE Marketing Tips Videos, you will double your sales in 30 days. |
