| After becoming burned-out as a business
consultant who was maxed out on time, I determined that I would never significantly
increase my income without taking on additional clients. This meant I had to hire more
employees.
Realizing that I had neither the time nor energy to make
that happen, I looked to the business model many information marketers attribute to their
success: Do the work once and get paid many times.
You see, info-marketers have the unique ability to sell
products that create recurring income.
Unlike Traditional Businesses, Info-Marketing Business Can
Run Without These Three Things:
1. Continuous manual labor
2. Constant interaction with customers
3. Employees – except possibly a virtual assistant
Here's why.
Info-marketers put a lot of work into creating
info-products such as DVDs, books, e-books, CDs, magazines, websites or teleseminars. They
do a very good job at creating advertising and marketing programs to support sales. Then,
they sit back and make continual profits from these products.
By creating additional similar or complimentary products
and services, info-marketers are able to use their existing customer bases to generate
more revenue. People who buy information products are much more likely to hire that person
to perform additional services such as copywriting.
Quite simply, like other successful info-marketers, having
your own published information product makes you the obvious expert. It shows the customer
the complexity of the services and the special ability you have to perform them. The only
possible conclusion for the buyer is that he should hire you when he needs help with his
business or hobby.
What Happens When You Go From Consultant to Info-Marketer
Today, that formerly burned-out business consultant no
longer exists. I am now the owner of a successful association management company that
provides coaching, marketing, consulting and copywriting services to info-marketers. I am
also the co-founder of the Information Marketing Society and author of Start Your Own
Information Marketing Business, an easy-to-follow manual that offers steps to building
a successful info-business from the ground up.
The book features 12 experts in the field of info-marketing
who are considered to be some of the most successful in the industry. The group's
compilation of tips is today's go-to manual for newcomers in the industry who strive to
start a successful and lucrative info-marketing business.
The book offers helpful advice such as how to diversify
your info-marketing business, and how to turn info-products into money-generating tools
that drive million-dollar home businesses.
The info-marketing business is so diverse there is
literally something for everyone. Whatever your expertise is regardless of your age or
education, if you can name a topic, there is a market for creating an information
marketing business. Take action and start your own information marketing business. |
