| Character Letters are fun and exciting!
It is a personal business where you write letters to
children on behalf of their favorite characters. These characters could range from much
loved holiday personalities such as Santa Clause, Easter Bunny or year round personalities
such as the Tooth Fairy or personalities which you have created.
If you are a child at heart who loves the holiday seasons
and the magic surrounding it and if you adore children this venture would suit you
perfectly. All you need is some creativity and a load of imagination. By following the
below checklist you can start your character letters business with ease.
1. Business Plan
It is essential that you create a business plan for your
business no matter how small it is. In this you should include information such as the
business history, summary of the business, management information, designing &
production plan, financial plan, estimated sales, etc. As your business grows and expands
you can refer to it to manage your growth and change.
2. Naming and Legalizing Your Business
You should select a solid business name which reflects on
you or your business and proceed to license your business. Ensure that the name of the
business is pleasing to you since changing it again would involve a lot of hassle.
3. Selecting Your Characters
Decide on the characters you would be using for your
business. Would you be only using holiday characters? Would you be using year round
characters? Or would you rather create your own characters? The choice is up to you.
Depending on the time and energy you can commit to the business, decide on the number of
characters that you would use. It is always better to start off with a few characters and
add new ones as your business gets more established.
4. Verifying the Correct Equipment & Supplies
A reliable computer and a color printer are the essentials
required to operating your new home business. Depending on the characters that you have
selected to use, you can then select the matching stationary that would be required. To
add more excitement to the letters you can add fun trinkets and crafts. These also should
be matched up with the characters which you have chosen. For example holiday recipes,
stickers, fun craft projects, etc. You should also select the postage stamps which are
more appropriate with the letters and/or your characters.
5. Client Management
Another important aspect to your venture is client
management. You should have a way to easily access the order information. Sorting the
orders by the order date or the child’s age would allow you to easily retrieve
information. You can use a software program or the manual filing system for this.
6. Creating A Marketing Strategy
To make your business successful marketing plays a major
role. It is important that you identify your potential clients, who would require your
service and inform them about your venture. There are many marketing strategies available.
You should select one which suits you and your budget well. Marketing should be a
continuous process.
7. Fees & Pricing
When fixing your fee/prices make sure that it is accurate
as possible. Also it should be a competitive fee/price. It is better to do some research
and find out what the rates may be in the market. Always remember never to overprice or to
sell your services short. |
