| Is your niche happy with you? Does the
media hang on your every word? Will they still love you tomorrow? To build strong, lasting
relationships, you must remain front and center. The allure is all in your availability.
As an adroit Nichepreneur®, making constant, consistent
connections helps your niche get to know you. Some of the most powerful resources that
improve your accessibility - without losing precious time - are online. By crafting blog
posts, you engage your target audience. When you send an email newsletter packed with
tips, checklists and articles, you build credibility right from the inbox. You're on. They
can tell.
From initiating online discussions to instructing webinars
that support industry professionals, the web is your platform to create and sustain key
relationships. Every day, dozens of new Nichepreneur® tools become available to help you
succeed. Some of them take time to master. Others only require a few minutes to reap the
benefits.
Today, I'd like to share with you one clever, easy-to-use
microblogging tool that helps you keep in touch with your niche. Whether you've just
published a blog post or want to share a helpful web address, this top microblogging
program can support you.
Twitter
I'm talking about Twitter. You can follow me via my Twitter
account.
You've likely heard of this before. You may already have a
free Twitter account with your profile and a few tweets, answering Twitter's question,
"What are you doing?" With Twitter, you can do so much, including:
- Reach your niche audience with highly targeted posts, called
tweets
- Broadcast your blog posts with links to millions in an
easily digestible format
- Share insider tips with your industry directly from your
blog or mobile phone
- Follow others - even by keyword - to find out what's
discussed in your niche
As this resource quickly gains popularity, now is the best
time to jump right in and learn how it can improve your visibility. Twitter isn't just a
site to share what you're up to, it can help you promote your business.
Are you ready to discover treats in tweets? Here are five
surefire morsels to make the most of your free Twitter account and engage your niche:
1. Watch and learn.
View what others write about your niche. Notice how these
tweets are formatted - short and to the point. To do this, try Twitter Search. 2. Keep
your tweets balanced. As a Nichepreneur®, you have lots to share, but don't overdo it
with self promos or overwhelm your followers with too many tips.
3. Remain human.
Your industry is run by people. And these folks value
variety. Share the human side of your niche, and you're followers will get to know you.
4. Beautify your links.
You may notice blog post tweets that use the domain
TinyURL.com. Use this free service to clean up links within your tweets.
5. Tweet responsibly.
What you say on Twitter is seen around the globe and
indexed by search engines. Write it. Read it. Rewrite it. Check it. Then update.
BONUS TIP: Access Google's keyword search tools to discover
how web surfers word their searches. Include their popular key phrases in your tweets, and
they'll find you.
By following others, joining in the fun and keeping your
tweets concise and easy-to-read, you improve visibility and engage your target audience in
an exciting new way, building and maintaining quality relationships online.
Once you use Twitter, you'll find many new ways to tweet.
You may want to tweet from your mobile phone using an
application such as Tiny Twitter or any other mobile phone software application for
microblogging. You can even broadcast your tweets when you're away from the computer with
TweetLater.
Twitter plugins provide other key productivity tools,
allowing you to configure your blog to work seamlessly with Twitter. For example: if you
use WordPress, consider Twitter Updater to automatically tweet updates about your latest
post, giving the entire Twitterverse a chance to tune into your blog. There are many other
WordPress add-ons.
For more time saving advice, read my blog posts this month.
It's time to let your industry know more about you, your
expertise and how much you care. By building stronger, lasting relationships online, you
add value to your niche. Tweet smartly, and they'll follow you anywhere. |
