| Most of my article marketing clients and
newsletter subscribers love when I relate business lessons to real life experiences. In
this article, I'm going to show you how to close more sales - and I mean higher priced
sales using the same process I used to ask my girlfriend's family for their blessings.
See, in just a couple weeks, I'm going to be proposing to
my girlfriend, Kristina Jaramillo. Now, I'm very respectful and old-fashioned, plus I know
the fact that she's extremely close with her family - so during the past weekend, I asked
her family for their blessings.
First, I asked her sisters - which I got my first yes.
The next easiest target was the grandmother. I got my
second yes.
Now, I already went through the process twice. I already
got 2 yeses. And, although I was quite nervous (I paced up and down) before I spoke to the
parents, it was still 1 million times easier.
Why?
Because I already got 2 smaller yeses.
Closing More Sales is a Series of Yeses!
Just like I went through a series of "yeses" to
get the "yes" I really wanted - you need to go through a series of
"yeses" with your customers in business.
See most article marketers try to promote a high-priced
product or service in the bio box. Then they wonder why they're not getting website
traffic or sales.
Your prospects need to get used to you. You need to build
trust. You need to prove that you are the expert - just like I needed to prove to
Kristina's parents that I will take extremely good care of her and our future family.
So, How Do You Get More Prospects to Move Forward and Say
That First Yes?
1. Offer prospects a free special report or sneak preview
in the bio box.
2. Be sure to include a reason why they should go to your
website to get this free incentive.
3. Send prospects to a focused squeeze page - with no
outside distractions. This way, it will be easier for prospects to say their first
"yes."
For example, check out:
http://www.TryMyFreeArticleTemplates.com where I offer you three free instant article
writing templates that will help you write articles in 30 minutes or less.
Once you enter your name and email address, you are taken
to a page where you can download the free templates. You are also given an offer to get my
complete collection of article templates.
Let's say you choose to invest in my complete collection of
more than 40 article templates (this means I already got 2 yeses!) I up-set you and offer
you supplementary products like my Complete A to Z Article Marketing System.
I then have my virtual assistant follow up with my article
marketing product buyers to offer them a free strategy session with me. At the end of the
session, I invite them to take advantage of my article marketing services or my article
marketing coaching program.
Notice, I start off with a free offer - then to a low
priced product, to another product at a higher price point. Finally, I get them exactly
where I want them - investing in my articles services or in my monthly article marketing
coaching program.
See, if you want to close more sales, then you have to go
for a series of yeses - and not for the "BIG" yes right away.
Now, wish me luck as I have one more "Yes" to go
- the most important one of them all. I now have to ask Krissy in a couple weeks. |
