| What if, starting today, the word 'no'
didn't stop you anymore?
What if every time you heard the word no, you became
stronger, more powerful, and more resilient?
What if the greatest success strategy in the world was not
to go for yes, but to go for no?
Well, it is.
The word 'no' doesn't have to debilitate you. In fact, it
can empower you to achieve a whole new level of greatness you never dreamed possible. You
might think this is just a sales strategy. It is a sales strategy. But, it's a life
philosophy too.
Whether we define ourselves as salespeople or not, we are
all engaged in the sales process. We all must overcome fears of failure and rejection to
be successful and achieve what we want.
Here are My Top 5 Secrets to Help You Turn Failure into
Success Immediately!
1) Change your mental model of "success"
and "failure"
Most people operate with the following mental model:
SUCCESS <== YOU ==> FAILURE
They see themselves in the middle, with success on one end
and failure on the other. They do everything they can to move toward success and away from
failure. But, what if you reconfigured that model?
YOU ==>FAILURE ==>SUCCESS
Instead of viewing failure as something to be avoided, turn
it into a "stepping-stone" on the path to success and gratification. In other
words: Success is the destination. Failure is how you get there.
To achieve significant success in today's world, failure is
not just a possibility. It's a requirement. We must see success and failure for what they
truly are. They're not opposites, but instead opposite sides of the same coin.
2) Intentionally increase your failure rate
If it's true that the more we fail, the more we succeed
(and it is), then your immediate goal should be to intentionally increase your failure
rate! With this thought in mind, you're succeeding even when you fail. Yes, this is a
counter-intuitive, reverse thinking philosophy. But trust me, it works!
Intentionally increasing failure is the basis for the
"Go for No" concept. "Go for No" means the more people tell you
"no," the closer you will get to ultimate success. In other words, the more
people telling you no now, the more people will say yes in the long term. If they actually
counted the number of times they hear "no" during a typical day or week, most
people would be shocked to see how low the number actually is. Go ahead and try it!
3) Set "No" goals
Everyone sets success goals. But how about setting goals
for the number of times we fail? For example, rather than a salesperson setting the goal
of having two prospects say "yes" to them, they set the goal of being rejected
(hearing "no") 10 times. Imagine the first two prospects they called on said,
"Yes!" Rather than being done (having hit their "yes" goal), they'd
actually be behind because they still have 10 no's to go!
The other exciting aspect of this strategy is how it keeps
people "in the game" when they're "red hot!" If all you have is yes
goals and then you slow down (or quit) when you're successful, the hot streak ends. But if
you keep going when the yes's of life are falling at your feet, the sky is the limit!
4) Celebrate your failures, not just your
successes.
It's natural to be excited about our successes. Yes, you
want to celebrate them. Yes, you want to give yourself a reward or even throw a party.
But, if the key to success is to increase our failures,
then it only makes sense to celebrate our set backs as well. Yes, you heard right: if
someone turns you down, celebrate it!
When is the last time you rewarded yourself for failing?
Probably never! Instead of mentally punishing yourself for not succeeding, buy yourself an
ice cream cone and say, "I'm one step closer to success!" Stop letting failure
have the negative hold it has on your thoughts and emotions.
5) See courage as a "muscle"
If failure is a vehicle that can take you to success, then
courage is the fuel! Courage is a muscle. And, like any muscle, you must develop and
strengthen it with lots of exercise.
As the saying goes: Use it, or lose it. It's no different
with courage. Use and develop your "courage muscle" by looking fear in the eye
and taking action anyway. Each time you take action, the courage muscle gets stronger.
When you don't, it atrophies. And before you know it your
courage is gone. But it doesn't have to be this way. All the courage you could ever want
or need to achieve every goal you have is already in you, just waiting for you to take
action.
So, change your mental models, intentionally increase your
failure rate, set "no" goals, celebrate your failures and see courage as a
muscle, and you'll significantly increase your success rate in six months guaranteed.
Remember, this strategy is not just a sales strategy. It is not just for businesses. It's
for every aspect of your personal and professional lives. |
