| Still marketing through press releases,
networking groups, and talks to groups? If these ways have brought you few clients or
product sales, you may now be ready for your virtual marketing machine, the Internet!
To get ready follow the following ten tips:
1. Buy an up-to-date computer with a 56k modem or more and
Internet capability.
2. Open an email account.
Bypass the freebies, because you need an email account from
which you can send an attachment. You want to look professional. For you email address,
don't use confusing letters and numbers. Use your name plus business keyword such as
Judy@bookcoaching.com.
3. Educate yourself about email, the Internet, and your
own computer program.
Take a community college or adult school computer and
Internet program at low cost or free. You'll notice many others like yourself there, eager
to learn. More advanced students will help you each step of the way.
4. Hire a one-on-one low-cost computer/internet coach, who
can give you individual lessons if you don't want to attend seminars.
They can help you proceed successfully with your eBusiness.
Call your local high schools, computer schools or colleges for computer-savvy student who
will be happy to receive $8-10 an hour.
Connect with teachers, career centers, or student centers
to start the ball rolling. Tell them you want an assistant. Make an ad that lists the
capabilities you need. Be sure to follow up because schools are less business oriented and
may not call you back.
5. Hire a computer assistant because you are not only a
coach, speaker or author, you are a business!
These assistants can send out emails, create appropriate
folders of important contacts and email lists, send out appropriate email and keep your
computer files up-to-date and organized.
Make them part of your virtual marketing machine at a very
low cost. Use your assistant as much as you want to expand your success. You will look
like a successful professional by adding new part-time staff. Start with 6-9 hours a week,
and watch your clients and product sales grow!
6. Offer more than just one product to your potential
buyers.
Part of the plan is to allow automatic, ongoing sells for
your lifetime, either on your Web site or other seller sites. If you plan to write a book,
write a short one first. Then, expand as you can. Publishing a short book is savvy
business because you start making money right away to fund your other projects. Divide and
conquer. Think of chapter excerpts, articles, tips, or how-to lists you can email free to
prospective buyers.
Incorporate a plan and action steps to sell other products
that relate to your book. These could submit informational pieces to ePublishers so that
your word gets out to thousands, even tens of thousands of people daily on the net. This
untapped eager-to-buy audience awaits your service and product. For more information on
this, contact your book and Internet promotion coach.
7. Include your five-to-eight line signature at the end of
every email you send with a benefit or special book you want to sell.
Include your name, email address, Web site address, and
phone number, local and 800 number. Include your business practice number one benefit and
be sure to offer a free special report or ezine so you can collect those email addresses
for future promoting. Make your email and web site hyperlinks to make it easy for your
client to click through to where you are selling your products or service. Separate each
email's end and signature with graphics such as ==== or #####.
8. Market your service, book, or products through writing
short articles to submit to opt-in ezines.
Use a search engine to find Web site ezines in your
category or genre or send directly to the ezines. Your article must be compelling,
concise, and useful, so take care and edit it until it shines. Most editors and publishers
want articles from 500-800 words.
These people want and need your free information for their
ezines web sites. They publish with your Signature Box at the bottom.
9. Submit your articles to top Web sites to multiply
sales.
To market your service business or books, boost your Web
site popularity to the top ten through the search engines by submitting how-to articles to
sites with your category. Top site ezines get from 15,000 to 500,000 readers daily. These
sites need your daily content, and they will pay you handsomely by including your key
words that help your search engine position.
Your Internet marketing coach is #1 now on Google and has
been for four years and 35 others with key word "bookcoaching." When you submit
your articles, the site also includes your URL in a hyperlink straight to your Web site or
where ever you sell your products or service. In no time, you can be listed on 23,500+
other sites with a link back to yours.
10. Create your own inexpensive book Web site.
Coaches can catapult their business with a short print or
eBook. While it's possible to sell books on other publishers' or book sellers' sites, you
need to look forward and eventually develop your own site. Authors without a site are like
business people without email. You don't need a fancy Web site. Make your home page sizzle
with dazzling ad copy, headings, and a sales letter. You will sell books and make your
coaching practice a household word.
Be willing to do what it takes, such as hire an Internet or
book coach, to get Online savvy because this wonderful marketing machine is there for you
and your business success.
©2005 All Rights Reserved. |
