A Simple Solution to Turn What
You Know into Cash Flow Now
by Jan Wallen

Whether your goal is... to help 5 people next year, or to help 5 million, to donate your earnings, or to become a multi-millionaire... Your opportunities have never been greater.

At the same time, entrepreneurs often face a dilemma in achieving your goals is making enough money and cash flow.

If you're a speaker, author or consultant, you know this yourself. When you speak, you earn money and sell books at the back of the room. When you're not speaking, you're not earning income. That means your income is based primarily on your time. And your income is limited to the number of hours you work - there are only so many hours in a week. You have only one stream of income.

What can you do about it?

Create information products such as ebooks, audio CDs, tele-seminars and home-study courses based on your expertise, and then sell them online. This way you can earn income even when you're not working with clients, speaking or writing.

Here's what Jay Conrad Levinson, the founder of the best- selling guerilla marketing series of books and information products said: "Someone once asked me how much I made for my first 'Guerrilla Marketing' book. The answer I gave was $10 million. The book itself only paid me about $35,000 in royalties, but the speaking engagements, spin-off books, newsletters, columns, boot camps, consulting, and wide open doors resulted in the remaining $9,965,000."

Where do you start? You start with 7 easy and proven steps. This is a proven strategy that applies to virtually any business. The 7 steps:

1. Choose who you want to be
2. Choose your audience and the niche you'll own
3. Ask your audience what they want
4. The 5 P's - Products, Packaging, Publishing, Positioning and Promotion
5. Organize and automate your marketing
6. Create the Business to Support Your Empire
7. Build Your Team - the Team that makes it all happen

Start with these 3 easy steps:

1. First, decide who you want to be and what you want to be known for. Make a list of everything you know. For example, programs you've developed, your approach, the difference you made for a department or clients, the knowledge you have, and what people come to you for when they want advice. Now dream BIG and write down who you want to be: Do you want to be on Oprah? In your local newspaper or on TV?
2. Next, write down the kinds of work you enjoy doing and the people you enjoy working with. You probably know people you've enjoyed working with and some you would be happy enough to never see again.
3. Determine who has money to give you for your services. This is a key criteria for your target audience because money is required to bring you to leading expert status and to build your Information Empire. You want to work with people who can afford to pay you. Are they individuals? Businesses? Which ones?

You've now defined your "Ideal" target audience - specific people you enjoy working with who have challenges you enjoy solving, and who can afford to pay you.

Put this all together and write down who you want to work with, and what you can do for them. For example, "I want to show business owners how they can work fewer hours and still earn the income they want to earn. I can show them how to do this because I designed a training program in time management and sales for XYZ company."

(c) 2005 Jan Wallen - All rights reserved.

Tools For Your
Online Business
Tips for Your
Business Start-up
Tips for Using Your
Business Computer
Tips for Using the Internet
& Internet Access
Tips for Promoting
Your Website

Jan Wallen is author of "Selling Your Expertise -- Turn What You Know into Cash Flow Now(tm)". How are some people turning their knowledge into wealth? Click here now => http://www.turnwhatyouknowintocashflow.com