If you want more eBook sales, you are
leaving money on the table if you don't put up a business blog such as WordPress.
Now, we self-published authors can share our opinions and
our unique information with even wider audiences to attract our readers and ebook sales.
You can put up a WordPress blog at your site where you sell
your books and service, or you can just start out with a blog only and not offer anything
for sale. I do advise to invest a little in a Web site that sells, where you can collect
your visitors emails to further connect and promote too. Your site must also act as a
resource center for your books topic. Initially, people will come to your site for free
resources, not to buy. After 5-7 times, you can expect some good sales conversions,
because they trust you, like you, and want to learn from you.
Why you need to set up and maintain your blog:
1. Blogging builds relationships between readers and
writers.
Technoratis survey says that 77% of Internet users read
blogs and 58% of them say they are better known in their niche because of their blog.
2. Blogging builds your reputation as a go-to person in
your field of expertise.
3. Blogging helps you grow as a writer.
The more you write excellent blog posts, the better the
next ones are.
4. Blogging, when marketed through Twitter, FaceBook Fan
Page and Linkedin, will bring you as much as 57% increase in your targeted audience web
visitors.
Your book coach got those numbers in just 4 months, so
remember to get more information and coaching on how to do all of this.
5. Blogging helps you communicate with your books target
audience.
Ask them to leave questions and comments to further the
discussions. When they share what they want, you can be proactive and give that to them.
6. Blogging offers free, useful information 24/7 to your
fans.
They can visit it any time of the day or night. They will
appreciate your efforts, and when the time is right, they will buy books from you or get
coaching from you.
7. Blogging helps you gain bigger visibility reaching new
and wider markets.
You can post a guest blog article on related sites to your
non-fiction niche or your fiction genre. Your host will post your URL back to your site or
site offer.
8. Blogging and search engines go together.
Each blog post of your useful information is a web page and
raises your page ranking. Why? Because its mostly brand new content to the search engines.
This is the advantage blogs have over article marketing, and why your book coach has moved
her fresh information from ezine directories to her blog. Her targeted traffic increase?
57% in the last few months.
9. Blogging can bring lucrative revenue opportunities with
joint ventures from admirers of your unique information.
Just recently, five motivated business owners and
myself-did cross promotions for each other discovered through our blogs!
We recommended one anothers eBooks as one example on
Twitter, Face Book Fan Pages, and on Linkedin profile pages.
10. Blogging can bring you eBook sales and other related
product and service sales.
You sales funnel should run from free to low cost, to
medium cost, to higher cost choices. Its OK when some do not buy from you they will tell
others of your value. So keep giving and you will see returns on your investment! |
