| The field of information marketing has
opened doors to limitless opportunities for lucrative online, home-based businesses even
as the global economy takes a nosedive. Now, more than ever mindful entrepreneurs are
finding ways to package their expertise of information into convenient forms such as DVDs,
books, e-books, CDs, magazines, Web sites, teleseminars, webinars, coaching programs,
seminars and conferences.
Best of all getting started in self-publishing and
information marketing couldn't be any easier. Here's why.
1. The information marketing business does not require
fancy offices, furniture or multiple computers.
2. It doesn't require special licenses (in most cases).
3. And, it doesn't require special education or degrees.
4. Success comes for beginners and seasoned experts alike from all age groups, and with
minimal start-up costs.
Just ask Jordan McAuley, author of Contact Any Celebrity,
and one of the 12 info-marketing experts recently selected by the Information Marketing
Association (IMA) as contributors to a new book that helps newcomers in the industry
successfully negotiate the nuts and bolts for starting an info-business. Start Your Own
Information Marketing Business is an easy-to-follow manual that gives the steps to
building a successful info-business from the ground up. In this new information marketing
how-to guide, Jordan shares the secrets to his success, which he says started with a
self-published book.
Why Information Marketer Jordan McAuley Loves
Self-Publishing
1. The credibility that is attached to authorship is
astounding.
Jordan's book established him as an expert in his field,
which in turn, made him a reputable source for journalists. He has since received generous
exposure through national media outlets like USA Today, CNN and Entrepreneur Magazine.
2. Getting published is easy.
Gone are the days when authors have to jump through hoops
to publish books with major publishing houses. Today, authoring books that are accessible
to consumers via major booksellers like Amazon and Barnes & Noble is easier than ever.
No wonder successful info-marketers routinely go from zero to $10,000 to $100,000 a month
(and more) in just a matter of a few months.
3. It gave Jordan the stepping stone that he needed to
create a 7-figure home based business.
How Jordan Built a7-Figure Income Business Starting with
His Self-Published Book, "Contact Any Celebrity"
Jordan self-published his book and sold it for $55.00.
Jordan's book provides contact information for celebrities. It's useful for authors who
want positive quotes from celebrities to put on their book covers, fans seeking autographs
and charities seeking celebrity endorsements.
But he didn't stop there. The truth is self-publishing a
book opens the door to hundreds of other business opportunities. Jordan created a
membership Web site with data that wouldn't fit into the finished book. Jordan includes
publicist information, additional phone numbers and charities the celebrity already
supports. He charges a monthly membership fee and promotes this option throughout his
book.
The key is to diversify your info-marketing business by
creating additional products associated with your info-product. For Jordan, the revenue
from his membership site is many times higher than anything he has received from his book
alone.
Instead of selling his book and getting paid once, Jordan
receives recurring revenue from individuals who want constant access to more extensive and
constantly updated information. Like Jordan, many info-marketers are learning how to turn
their self-published books and other info-products into money-generating tools that drive
million-dollar home businesses.
To get started in self publishing, get the Information
Marketing Association’s new book, "Start Your Own Information Marketing
Business" where Jordan reveals step-by-step information as well as publishing and
writing resources. This book is now available in bookstores. |
