| Today more than ever, successful
interaction with one's Board is critical. For instance, requirements such as Sarbanes
Oxley demand the interaction of the CFO with the Board. If the CFO cannot clearly
communicate the issues and requirements, a company can experience serious repercussions.
Above and beyond the increased rules and requirements of
businesses and, especially, finance functions, the trend is towards better business
partnering. Better business partnering from finance professionals is seen as the future,
but how can this be achieved without adequate communication?
A 'silo' mentality is no longer acceptable in business.
Senior finance professionals are expected to have great versatility and flexibility, yet
still maintain rigorous professional and technical standards.
As I develop the concept of the ‘Marketable CFO', I
find that financial leaders need not only to communicate rules and guidelines effectively
but they also need to communicate about themselves. This is the only way they will
demonstrate their competence and develop trust with the board.
How to Develop Your Own Personal Communication Strategy So
You Can Perform at Your Best to Achieve the Results You Desire:
Go With Your Strengths
Before you develop your communication strategy you must
first understand your own natural style and strengths, as well as your weaker points. It's
proven that using one's strengths to the fullest is far more likely to bring results than
battling against one's weaknesses. So, tailor your communication strategy to your
individual personality. You can benefit greatly by asking friends, family and trusted
peers to give you feedback.
Remain Authentic and Flexible
The key is to understand that not everyone thinks the same
way, nor interprets the same way, so you need to be able to ‘flex different muscles',
in different situations. However, to try to be something you are not will not only make
you unhappy, but will be noticed by others. While trying different communication
techniques, always remain authentic to oneself.
Plan Ahead of Time
It can be easier dealing with one-to-ones rather than
groups, as one can tailor one's communication strategy more effectively. In this case,
preparation and an understanding of who you are dealing with can be very important. Taking
time to plan an important meeting can be invaluable -- not only in terms of content, but
approach as well.
Follow My Seven Steps to Becoming a CFO That
Communicates Effectively
It is important to develop a plan or strategy, and treat
this like a project. This will ensure you take it seriously, identify opportunities to
‘practice', and allow monitoring and follow-up, to be sure to reach your goal.
Next steps include:
- Set
yourself a plan,
- Identify
key meetings/occasions of potential influence
- Research
different styles, as well as your own;
- Get
trusted feedback arranged
- Try out
different approaches, whilst still being yourself;
- Take time
to think about your audience, and how they like to receive information;
- Work on
your presentation skills.
If you take the time to think about how to communicate
effectively, you may be surprised at how marketable you become! |
