SUMMARY: It isn’t as easy to make
money at network marketing as they’d like you to believe. You need to position
yourself uniquely, and build a marketing strategy around a synergistic package as a
certified Wellness/EQ coach. From this platform, you can launch!
Let’s face it, building an Internet business
isn’t easy. How do you get customers? How do you keep them? What’s the hook
besides just being another person selling another something, like everyone else trying to
get rich quick on the Internet.
The trick it to position your product around something
greater and more sustaining, and there’s a field specifically designed to make this
possible. It’s called coaching! It adds the synergy that can get you launched.
Become a certified professional coach and you immediately
stand out from the crowd. You give yourself credibility with your customers, and hugely
increase your influence-base. You immediately "operationalize" your product. The
person can see it as part of their life. You become someone who meets needs, not someone
who just sells a widget.
Coaching developed because it was needed. It’s a
source for people who want to make positive changes in their lives. The typical profile of
a coaching client is someone motivated, educated, above the mean in income. Coaching is
Internet-driven, conducted mostly by phone, so you have people already Internet savvy,
ready and willing to buy.
Becoming a certified Wellness/EQ Coach is a simple process.
It’s fresh, it’s new, and EQ is so hot. It’s an investment in your business
that will allow you to get more customers and clients, keep them longer, and recruit more
sellers under you. The major goals are getting your clients on auto-ship and getting
others to sell for you. Being a coach attracts more qualified people your way. You can
swing a much wider net.
As a certified Health Coach and EQ Coach you become a
person who can meet many needs that are inter-related in ways that makes sense to your
clients and customers and have a powerful synergy.
Here’s an example. We know that emotions effect the
immune system, and that the immune system is, quite literally our health. We have
antibiotics for infections, but there is nothing for a virus like flu or Bird flu. Your
immune system is your FIRST line of defense against a bacteria, and your ONLY line of
defense against a virus. But don’t take my word for it, I’m not a doctor, ask
your own doctor about viruses.
Now here’s how it works.
If I’m coaching someone who’s stressed, or
looking for a more balanced lifestyle, of course they are going to need to look at all the
parts of their life – emotional, mental, physical and spiritual. (These folks trying
to get on the bandwagon with “SQ” and things like that are missing the boat
– it’s all in EQ.) Once I assess their situation, I can recommend many things. I
can offer coaching on EQ after they take The EQ-Map (http://tinyurl.com/z94t ) and we find
out where the deficits are. My ebook, “About Changing Beliefs, Self-limiting Thoughts
and What to Accept,” (http://www.webstrategies.cc/change_your_beliefs.html ). A good
dietary supplement like DefenseBuilder from Arbonne ( http://susandunn.myarbonne.com ).
Club Vivo Per Lei / I Live for Music ( www.susandunn.cc/vivoperlei.htm ), for stress
relief. I think we all intuitively know that one answer, like “get a daytimer”
or “exercise more” isn’t going to do it. You want to have a smorgasbord for
your potential customers and clients.
If they’re stressed at work or want to advance, they
might need EQ coaching, my ebook, “How to Build Your Career with Emotional
Intelligence (http://www.webstrategies.cc/ebooklibrary.html#careerEQ ), or “Mobbing
and Bullying” (http://www.webstrategies.cc/ebooklibrary.html#mobbing ), new cosmetics
and a makeover ( http://susandunn.myarbonne.com ), and the StrengthsFinder Profile from
“Now Discover Your Strengths”
(http://www.amazon.com/exec/obidos/ASIN/0743201140/susandunnmome-20 ) .
Or let’s say they’re single and looking for a
great guy. I can offer “Midlife Dating Survival Manual for Women,” membership in
MillionaireMatch (http://www.MillionaireMatch.com/i/af3005921 ) or eHarmony
(http://tinyurl.com/2lyea ), individual coaching, cosmetics and a makeover, and individual
coaching in EQ, because that’s what drives successful relationships.
You can see how when you’re a certified Wellness/EQ
Coach, you’re positioned uniquely, and you’re a one-stop shopping center. You
can plan a strategy of quality services and products, offering your clients and customers
what they intuitively know works.
The formula for successful network marketing: Take a look
at your product. Get certified as a coach. Then father other passive revenue streams
around it, and promote it all, as a synergistic package, from your website, articles on
the Internet, and blog. (Don’t forget to ping your blog – http://www.technorati.com/ping/).
© Susan Dunn |
