| When you write articles you want to
persuade, influence and sell your point of view to others.
So why are your article marketing efforts failing?
The answer is simple.
You haven't learned how to apply some basic persuasion
secrets to your article writing and marketing efforts.
How to Start Writing Articles That Will Actually Persuade
Your Readers
1. Persuasion is an art
You want your articles to show reserve and poise. Once you
cross the line and do a hard-sell your article body, your readers will think all you
really want to do is sell them something. You want to leave them with the impression that
you always give more than you expect to receive in return.
2. Powerful persuasion starts with powerful questions
Are you asking questions that relate to your readers? Are
you asking questions that make them stop, think and respond in terms of you?
By asking questions, you are getting your readers to
clarify what you want in their minds. Rather than tell them "This is what
happened…" ask "Why do you think this happened" or "What made
this happen?" It's a subtle but powerful difference.
3. To persuade prospects, you must overcome skepticism
People start out skeptical. They want to know:
- What is this? - Why will this work? - Why do you want me
to do this? - Why are you asking me? - What are you trying to accomplish? - What will this
mean to me? - How will this affect me? - How do I win?
Remember, your readers and prospects are more likely to be
persuaded if they see how they will win when they follow your lead or see things from your
point of view.
4. Without sincerity, you will not persuade anyone to
follow you
Persuading others has to do with your own conviction
coupled with your ability to articulate a believable message. Your article's message must
make sense. And, it must contain an element that allows your readers to feel valued and
persuaded.
Remember your conviction is part of your prospect's buy-in.
False sincerity shows. And it stinks!
5. Persuading prospects requires the ability to influence
others
How would you feel if your manner of influence was powerful
enough to make your prospects part with their money, change their minds and change their
ways?
By writing articles, you demonstrate that you have the
reputation, character, credibility and stature needed to persuade prospects to take your
message seriously. This comes from showing your successful track record combined with your
expertise.
That's exactly why I mention within my articles, that I am
an About.com Home Business expert guest contributor on article marketing or how I helped
Dr. Mark Hyman promote his book to the top of the New York Times Best Sellers List.
6. Persuade prospects by becoming a storyteller
Facts and figures are forgotten. Stories are retold over
and over again.
By telling stories you will make your readers think of
their own story. With little effort, now you've gotten your readers to convince themselves
that you are the expert and they should follow you, join your list and buy your products.
Now the question is: How are you going to paint the picture
so clearly and vividly in your articles that your readers see the rain and feel the
sunshine?
7. Persuading prospects depends on your believability
When you write your articles, you want your readers to
think, "I get it. I think I can do it. I'm willing to try it." In other words
you want your readers to understand your message, feel comfortable with your message and
believe in it enough to take action.
So when you're done writing your articles, review them
carefully and ask yourself:
- Are you making statements that others can relate to?
- Are you making statements that others fin conceivable?
8. Persuasion is preparation
Before you write an article that will persuade your
readers, you must:
- Gather the right information
- Create the right questions
- Uncover the right hot buttons
- and discover how to act on them
Follow my advice above and in my new A to Z Article System
and you will write articles that will persuade, inspire, influence and motivate your
prospects to take immediate action! |
