Text-Based Logo Design
The mainly extensively used of all logo types; the
Text-Based design focuses on text and style but can include other elements as well. A
Text-Based design may be best suited for corporations whose name successfully portray what
they do (TCS Couriers, Home Freight) devoid of graphical essentials to communicate that
message, a literal explanation of the words is often necessary. (For example, all of us
know it very well that Wal-Mart is a very big mart because its logo design actually explains
it all.)
A Text-Based design is often text only with exclusive
typographic behavior (e.g. Microsoft, Yahoo). Most frequently however, the business name
is included mutually with easy graphic elements to create a clean, simple individuality.
The depiction of the word in essence turns out to be a representation of the business.
Prefer a Text-Based design when:
• Communication funds are inadequate and should be
paying attention on name recognition.
• Your name is logically distinguishing but not (yet)
a household word.
• You want to correlate products or subsidiaries with
the parent more clearly and directly than a symbol permits.
Letter-mark Based Logo Design
Comparable to a Text-Based design, a Letter-mark Based
design is entirely typographic mark, typically concerning initials or abbreviations.
Monograms and anagrams are Letter-mark Based design. The illustration of the letters
fundamentally becomes a symbol of the business.
Prefer a Letter-mark Based design when:
• Your initials interpret graphically better than your
genuine name.
• You need to link subsidiaries to the parent and
can't easily use the name.
• You can afford to teach the public what the
Letter-mark means.
Brand-mark Based Symbol
An easy but strong graphic figure, often abstract, that
harmonizes a facet of a business or service and symbolize a company by relationship.
(Think of NIKE or Apple Computer.)
Prefer a Brand-mark Based design when:
• You need an emblem on a product.
• Your name is too long, too common, doesn't interpret
well globally, or has no qualities.
• You need to link auxiliary to the parent and can't
easily use the name.
• You can afford to teach the public what the symbol
means.
Icon-Based Logotype
Icon-based logotypes are also referred to as combination
marks. An Icon-based logotype generally combines a brand-mark Based symbol with a
word-mark Based. The combination can be loose or integral. With a loose combination, the
elements can be used together or separately. A good icon based company logo design can
effectively communicate what a company does as well as reflect the company personality.
Prefer an Icon-Based design when:
• You are a startup enterprise or small business with
limited funds.
• Your name is reasonably distinctive but not (yet) a
household word.
• You need an emblem on a product, but want more than
just a symbol.
Since Icon-based Logotypes communicate more readily than
other logo design types, less marketing is required for the logo to be effective.
Therefore, icon-based logotypes are the most cost effective type of logo design available
and are ideal for startups or small businesses with limited marketing budgets. |
