You stand out from the crowd when your
business card is a professional marketing piece, both sides. Nothing on the back is wasted
space. You paid for it, you should use it.
Use the back of your card to expand and reaffirm your
selling sentence (which should be prominent on the front of your card).
Use the space on the back to amplify the aspects of the
selling sentence you put on the front. You DO have a statement that clarifies what you do
(selling sentence) on the front, right?
You can use the back of your card to explain the high
points of your business, quote happy customers or list the products you offer. If you
quote, be sure to get permission. Implied permission is when you use a sentence with
quotes around it and no attribution.
No need to fill the back edge to edge, but put something
there that will work for you. Judicious use of white space front and back is the mark of a
professional. Ever notice the isles in an expensive store are wider than Wal-Mart?
Find a way to work your name into what you put on the back.
The back is an ad for you, a mobile marketing piece. Without your name there, the close is
lost. Don't repeat anything else from the front, but be sure your name is on both sides.
Another clever idea is to print the back of the card with
enough space for you to give your prospect your direct number or your private 800 number
by hand writing it in the space on the back.
"Here, let me give you my PRIVATE number"
indicates in not so subtle tones not everyone gets that number or you would have printed
it on there for all to see. The chance of that card making it back to the prospect's desk
are 10 times better than a ho hum card.
If you use color on the front, the back can be done in
black and white. Information is usually presented in black and white. Nice physiological
touch, and less expensive, too.
Business cards with nothing on the back are wasted
opportunities to sell.
©2006 BIG Mike McDaniel, All Rights Reserved, http://BIGIdeasGroup.com |
