| You may already have heard of this method
to get people to your web site. From my point of view and experience it turns out to be
expensive and you have to write the ads yourself, pay for them, and change and maintain
them to be the correct ones to work and be the right price in competition with many
others.
When people search for a particular topic like healing a
headache or other malady, they will see in the column to the right an ad that when clicked
on takes the person to their web site selling the book or service on healing headaches.
Advertisers pay a set amount for every time the ad is
clicked by a prospect. This is referred to as a "click through rate" or ctr.
Yes, there are benefits: The opportunity to place your ad
directly in front of a prospect at the exact moment they are searching for your product or
service is good.
More benefits include your control over the keywords that
best represent your product. The PPC model allows you to decide how much you are willing
to pay per customer. You only pay for the click throughs, and these are your targeted
audience seeking your solutions.
After using Overture and being disappointed, while doing a
Google search recently, I noticed the small sponsored ads on the right hand side of the
page were a type of pay per click called Google Adwords. I do know people who are
successful with this company.
While this search generates targeted website traffic, the
downside? You have to study what key words work best, and the best ones are much more
expensive than other ones. The popularity and growth of pay per click had also made it
expensive.
The Horror Stories of Pay Per Click
Story One. One submitter got hooked because it was fast,
exciting and easy.
Within days of learning about pay per click, she was
generating 1,000 clicks per day to her various campaigns. She thought she was seeing
success in pay per click.
In the early days of ppc, that may have been true because
bids on popular keywords were just pennies a click. When her popular keywords were around
$1 dollar per click, she actually lost $100’s of dollars per day. Along with that,
her keys words got disabled and were disapproved.
Where were the sales? At the end of the first week, her
adwords produced only $75 from over 5000 adwords. Count the loss!
You can shorten your learning curve if you like by taking a
course in adwords, but you can just as well take a teleclass from a respected internet
marketing coach who knows all of the ins and outs and do what’s already tried and
true—as in this book. If you want to be more successful, go to
Adwords-Hints.com/pay-per-click. Find tools for keyword analyzing, lowering costs and
increasing click throughs. http://tinyurl.com/5nb46
Story two. One web-savvy friend used ppc ads in Google for
a set of how to video for building a motorcycle, then a race car. Her sales were affiliate
ones. At first, she invested $4000 and got back $7000 one month, but when more competition
entered the field, her sales were not high enough for her efforts.
Story three One health author put a short ad in Google for
a diet to heal a specific disease and her solutions. She said she sold 4,000 books within
months that only cost her $400 in ads. Her ad led straight to her book’s sales
letter.
This success story shows that if your book is narrow enough
in its focus, you may want to try ads because there won’t be any competition, but if
you have a general personal growth or business book, you will have to pay too much per key
word to make any real money.
Story four. Although I already was successful with internet
promotion, I thought I should try the Overture pay per click program. My web master helped
me and charged me about $350. She did take care of the changes for a while, but then I had
to do it myself. Using www.goodkeywords.com helped a bit. The less expensive key words
didn’t work, and the more expensive cost too much. After losing around $800 I let go.
You may want to learn the lesson yourself, or you may want
to invest far less money in ongoing internet promotion that is already tried and true over
many years.
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