| Why do most business owners fail to achieve
their dreams and reach their financial goals? Is it a lack of motivation, a lack of drive
or a lack of business know how? In my 12 years of coaching business owners to double and
triple their incomes, I have found that none of the above is the reason they fail.
Instead, it is the presence of self-limiting beliefs, many of which are hidden, that stop
business owners in their tracks. When I am able to help them create a "success
mindset", then they are able to create success from the inside out. This article
shows how to do that.
Tip 1. Build a strong foundation
Many business owners and entrepreneurs have unknowingly
been conditioned with anti-success beliefs that stop them from believing in themselves.
This is analogous to trying to build a house without a strong foundation. Our mindset is
our foundation and unless it is filled with empowered beliefs, we are blocked from
reaching our goals.
Tip 2: Identify and reprogram your self-limiting beliefs
At every moment, we have choice, whether we are aware of it
or not, of what we believe about ourselves. If we have been conditioned to believe of
ourselves as "less than", we subconsciously act from self-limiting beliefs.
Here are some typical examples of actual self-limiting
beliefs I have heard over the years:
- "Life is a struggle"
- "It's selfish to want more money"
- "It's not safe to toot my own horn"
These beliefs stop us from succeeding. In order to uncover
your own self-limiting beliefs…notice what you have created in your life. Are you
making the income you want? Are you as energetic as you want to be? Are you living your
full potential? Unless you answered "yes" to these questions, you are suffering
from subconscious self-limiting beliefs that aren't your fault, such as:
- "I'm not good enough"
- "I'm not smart enough"
- "I don't have what it takes to succeed"
- "I can't succeed in today's economy"
Do any of these sound familiar? We reprogram these beliefs
by
1. Identifying which ones are holding us back.
2. Releasing the ones that don't empower us.
3. Installing updated, Empowering Beliefs.
Tip 3: Reverse your self-sabotaging strategies
Many of us unknowingly fall victim to an internal saboteur.
Though we have dreams, we sabotage them for our "own good" and the result is
failure.
For example, one of my recent clients realized that, even
though she had a good business plan, she never fully implemented it because she had a
self-limiting belief that told her "You're not capable of succeeding." Since our
beliefs create our reality, she was creating a lack of success in her life until she
learned to stop sabotaging herself.
From the coaching, she learned to uncover the beliefs that
were self-limiting, to release them and then install Empowering Beliefs, like:
- "I am fully capable of accomplishing my goals"
- "I support and encourage myself every step of the
way"
- "I have unwavering faith in my ability to
succeed."
Tip 4: Use your mind and emotions to create your empire
Unfortunately many of us unconsciously focus on what we
don't want. When we focus on what we don't want, the result is that we attract what we
don't want.
Cultivating an attitude that focuses on positive outcomes,
rather than self-defeating beliefs, is the core to succeeding in life and business.
If you are facing a business slowdown, you may
instinctively focus on your lack of clients, income or time. All too often, this only
brings more of the same.
Instead, ask yourself, what do I want? By focusing on
positive outcomes, you are far more likely draw positive outcomes to you.
Tip 5: Release your fears
Most of our fears are not real. Too often, what we deem
fear is really False Evidence Appearing Real (F.E.A.R.)
Internal fears can be effectively negated. To create
success from the inside out, use the STOP Technique. Notice whenever your mind goes into a
fear thought, take a deep breath and replace your fear with an empowering thought such as
"I have all I need to succeed"
What positive new thoughts do you need to hear? Keep a
journal and note how many times a day you use the STOP technique. You'll know the
technique is working because your mind will automatically begin to focus on the positive.
Tip 6: Know your value
In my coaching of business owners and entrepreneurs, I see
how often people are unaware of the value they bring to the table. For example I was
coaching a real estate agent who didn't understand why someone would use her services
instead of another real estate agent.
I said she should think back to how past clients have
complimented her. I asked her to identify what they liked about her service. Next I asked
how she treats her clients that inspire them to speak well of her.
Before long, she was telling me how detailed she is, how
she follows through, how she educates her clients and how much she loves to be of service.
The light bulb went off when I suggested to her that she provides a lot of value and it's
clear to see why someone would choose to work with her.
Here are a couple of tips on finding your value:
1. Ask your satisfied clients what they enjoyed about
working with you.
2. Do some reflection and ask your intuition what makes you stand out.
Tip 7: View Marketing as "Giving," not
"Taking"
Most of us are giving and generous. We don't want to impose
on anyone. This results in an attitude about marketing that limits you.
You will experience a big shift when you see your business
offerings as a gift. Spreading the word about yourself is not "selfish" or
"taking." Instead, marketing is a gift because it delivers value to your
prospective clients and customers.
If you truly believe in your business, it would be selfish
to deprive humanity of your gift. The key to transforming your marketing mindset is to
remind your self that your are offering your service, not selling it. By doing so, you
will overcome your internal roadblocks and attract the business you desire. |
