| If you have spent time and money down the
drain waiting for "word of mouth" to kick in, or multiple hours at networking
meetings, you may want to investigate this number one internet marketing way to market
your book or your service. Beginners welcome. And, once you learn the skills, you can
delegate it all to your office assistant.
Here's the Top 7 Reasons to Write Articles to Market Your
Business:
1. Article Marketing is free.
All you need to do is write a short article from 600-900
words. Then submit your article to top article directories like ezine articles.com and a
top blog like hubpages.com Article marketing has changed, but it is still free. Know that
people in your area of expertise want free information, and when they see your article
posted, and they like it, they will flock to your web site for more. You give freely the
article; and from your motivating resource box, your audience will click the link to your
web site first for freebies, then for your best product or service sales copy. You’ll
get their emails as they opt-in for free information. Then you can keep in touch and
promote to them weekly if you choose to.
2. Articles bring you incoming links that boost your search
engine placement. This is free traffic-known as viral marketing. It's worked for me the
past ten years with over 2,000 incoming links. Depending on Google, this number surges way
up and falls back.
3. Articles, like books, show you as the savvy expert in
your field. People will trust your book and business because you've given them a sample of
you. Like Mrs. Field's cookies-her millions came from samples.
When you submit to EzineArticles, your articles could be
seen by the 15,000 an hour visitors there (a million in a month). That’s great
exposure! A lot better than your own website. Keep track of the numbers at your own site
with Alexa.com. After consistent article marketing, I saw my ranking go from millions to
349,267 US. My goal is under 100,000. These numbers are for small business, a lot
different from EA who is #56 and HubPages that is #163 as of this writing. They usually
improve each month you are active.
Remember Bill Gates prediction: After 2000, you either take
your business online, or you won't have one.
4. You will spend far less time promoting online with
articles than traditional ways.
When you spend your time each week writing a short article
from 600--900 words (1 hour for each), you can then delegate the submissions to your
low-cost office computer assistant. Total time promoting? Less than five hours a week.
This is the best money I invest because after the initial
submissions, my assistant's time to submit to ezines is less than 5 minutes per site or
blog submission. Since I follow the duplicate articles rule, I only submit one or two
times a week to only two websites. Opinions vary on this idea, but I find it works well
for me.
5. Submitting articles is 7 times as effective as press
releases, book signings and other traditional marketing because after you submit 25
articles or so, your name will be known and you'll attract many more of your targeted
audience to your website. This fun and easy approach uses the law of attraction and is
simple and subtle, yet powerful.
Just start with one or two articles a week, then create new
ones with an angle--another audience perhaps. This outstanding viral marketing technique
will bring many new opportunities because the links people click will optimize your site
to get way closer to the top of Google pages. Being on page one is what it’s all
about because people don’t like to scroll down or over much. They think the top 1-10
on the first page are their best bets when looking for a mentor.
6. You can raise your own ezine subscribers from 10-35 each
day when you submit articles to top websites consistently. Each month Google your name to
clock your progress. Also, check your increased clients and sales. Remember, when your
subscribers opt in, you can reach them weekly with updates, free reports, and individual
sales messages for different products.
The beauty of this benefit is that your own ezine and
articles work as a team, both catapulting your eventual sales successes. When you put your
free offer for your ezine in your resource box that accompanies each article you send out,
online lookers become online buyers eventually.
After reading six or seven of your ezines, your targeted
audience who came to you through these articles, trusts you more, believes in you, and
finally becomes a client or customer.
7. You can market straight from your home or office.
Right now, I'm looking out my office window to trees, birds
and sunny skies. Yes, it's San Diego. You too can enjoy this natural marketing more
because you don't have to go out to sell or tell. No panty hose, even no shoes if you
like. If you are an author you are already a writer, and these articles can come directly
from your book chapters. This is easy marketing at its best. Or these articles can come
from your blog posts.
With just a little training on how to write these articles
fast and powerful, you'll be creating them like you would a new recipe. Your creativity
will expand, and you'll feel good that you market the easy, fun way.
Adapt my motto, "If it isn't easy and fun, I just
won't do it." Why should book marketing be such a struggle? It's natural to share
about our service, but it's easier when we are relaxed in our own setting. Sure, phone
conversations and networking are fun, but not nearly as productive for the time and money
spent as writing and submitting articles are. |
