| It's hard enough to get more prospects and
new clients during a booming economy when people have money to spend. When the global
economy takes a nosedive and free-falls fast, it's 100 times harder to get prospect to
talk to us.
So, how can you get more referrals and more NEW clients in
a lagging economy?
It's straightforward: The answer to getting more referrals
and more new clients during any economic situation is to ask.
How many of your clients have you asked for referrals? When
I ask this question to salespeople, the usual answer is "not many" or
"hardly any."
For example, I was working with the president of a
consulting firm. I asked him how many clients he had - counting all the people he worked
with, not just the number of companies. He told me 295. Then I asked him: with how many of
the 295 did he have excellent relationships.
His answer: 60.
I then asked him how many of the 60 he had asked for
referrals.
Silence.
Sixty of his best, most valued clients were just sitting
there. These clients were an under-leveraged source of referrals that could be bringing in
more clients.
If you're not inviting your current clients to be part of
your sales team, you're leaving money on the table – every single day. If you ask
them, they'll be happy to refer you. But, you have to ask.
If you're a good salesperson, you probably have at least
100 people on your prime contact list. These are people you could phone, and they would
return your call. If only 20 percent referred you, you'd have 20 new prospects to satisfy.
Once you satisfy them and once you actively cultivated relationships with them, they can
become part of your "sales team."
Can you see where this could lead, and how much business
that could generate?
Real Proof Why You Should Ask Your Clients for More
Referrals
In a survey of its best clients, a major brokerage firm
asked: Would you be willing to refer your stockbroker?
The survey results: A whopping 84 percent of its best
clients would be willing to refer their stockbroker. Eighty-four percent.
The firm asked brokers: What percent of the time are you
asking your clients for referrals?
The answer: Only 15 percent.
Their clients were absolutely willing to refer them, but
the brokers were not asking.
You can easily see how a fabulous opportunity was
overlooked. Think about how much money the brokers were leaving on the table. Those
referrals could easily have generated millions of dollars in revenue for the firm, if
they'd been maximized.
The Hard Fact: Your Clients Will Help You Get More
Prospects and New Clients – But You Need to Ask
The hard fact is most clients think of us only when they
need us. It's up to you to get them thinking about you between orders. Your clients are
not going to automatically refer you. You must constantly remind them that you exist, so
when a referral opportunity arises, you're the one who gets it.
The clients you serve well - the ones who know you, like
you, and trust you -truly want you to be successful. After all, they know what you do and
they've received measurable business results from your solutions. Referring you will make
them look good to their customers and business partners.
So are you now ready to get more referrals, prospects and
clients right now?
Top 5 Tips to Help You Get More Referrals During a Global
Economic Slowdown
1. Review your database and gather information about your
current clients. Find out:
- What percent of your current clients were referred?
- How profitable are your current clients?
- Have they bought additional products from you?
- How often have you contacted them?
- How many have referred you to other clients?
2. Put a plan in place to check in with your clients and
find out what they need.
3. Make a note about why they like working with you.
4. Ask for ways to improve.
5. Invite them to help you build your business through
referrals and ask them to refer you.
Your current clients are going to be your best source of
referrals. They're just waiting for you to ask.
It's time to ask. What are you waiting for? |
