| You may not know Ed O'Keefe, Scott Tucker
or Pamela Yellen, but you should. These astute small business owners are raking in the big
bucks by riding on a fast-moving, on-the-right-track bandwagon called information
marketing.
Info-marketing is a booming business approach that is
turning ordinary people like Ed, Scott, Pamela, and thousands of others into top earners.
Want to know the secret to their enormous success?
1. They researched their markets
2. Found out what products or services buyers are clamoring for
3. Cleverly packaged and sold those in-demand products as books, magazines, audio
programs, newsletters, coaching, seminars, and conferences
You don't have to be the world's foremost expert on all
topics to create and successfully sell an information product. You simply need to have the
knowledge others want and are willing to pay for. Here's how…
How to Find Your Market
Some people like Scott Tucker
(MortgageMarketingGenius.com), a mortgage broker who offers his marketing strategies and
guaranteed area exclusivity to other brokers, start their business after becoming
successful in their niche themselves.
Other people must search high and low for their market. For
example, fresh out of college Ed tried to eke out a living as a motivational speaker. He
knew he needed a change, but first he had to find his own niche. Here's how Ed found his
niche:
1. Ed made he decision to set out to identify the market
that could support him in style. That was his first step from rags to riches.
2. Then he searched through the yellow pages, noting which
professions and industries invested the most into marketing. Thorough research included
perusing the SRDS (Standard Rate and Data Service) book, which comprises all the mailing
lists available for purchase. By breaking down those lists by state, demographics, and the
number of people who bought the product, the SRDS can help info-marketers find the groups
that might be interested in their products or services.
That is how Ed found a business he could truly sink his
teeth into: recruiting clients for dentists (DentistProfits.com). Today he does
direct-mail, lead-generation campaigns for dentists, who sign up for his system, choose
the kinds of patients they want. And Ed takes care of all the marketing.
Guess what?
Ed had no prior knowledge of the dentist industry. He used
his previous experiences in a specific field to launch a profitable, niche information
marketing business.
Just how lucrative is Ed's business?
In three-and-half years he has increased the price of his
continuity program from $19.99 a month to $450 a month. He now has over 1,000 members. You
do the math.
Now that you found your target market, the question is: how
do you create and launch a profit-generating product that will turn your rags into riches?
Here's how…
How to Create a "Killer" Product
There are many ways to package information because
info-marketing encompasses so many different disciplines.
Pamela Yellen started out as a professional speaker,
teaching insurance agents and financial advisors how to prospect and market themselves.
Wanting to try her hand at information marketing, Pamela created a sales letter and ran an
ad in a trade journal for a system that allows her clients to get back the entire purchase
price of luxury cars and other big-ticket consumer goods.
Maybe it was beginner's luck but it worked within three
months, she was making $20,000 a month!"
Today, Pamela focuses her very lucrative information
marketing business on a broad audience, but she converts leads into sales by targeting
about 500 financial advisors and insurance agents. And, Her Bank on Yourself products
(FindOutMoreNow.com) help ordinary folks get back interest otherwise paid to banks,
finance and credit card companies, and turn it into tax-free income.
Ed, Scott and Pamela created information products and
services their customers are willing to pay for because they provide excellent value.
These services can be sold for 10 to 20 times what it costs to produce them. Information
marketing is about the only business that allows you to do just that.
Another advantage of the information marketing industry is
that, though much of it is home-based and part-time, in many cases it nets seven-figure
incomes. No other business offers an equally lucrative opportunity to place yourself in
the top income bracket by merely working from your kitchen table. |
