| Are your web sales down? Practically
non-existing? Do you wonder what it will take to change this? Do you want to take action,
but don't know where to start? When you are willing to take on this challenge, you are
ready to make other choices.
Maybe you resist like I did with my first web site. It only
sold $200 a month. But, after one face lift with book coaching my web site really improved
to sales over $4500 a month. And much more the following years.
It's common for businesses who want great sales to revise
their web sites three times, even more. So, like me maybe your third time is the charm.
Sales are zooming past double now.
Perhaps you think...
This is going to cost too much. I don't know how to write
good sales copy. Where can I find right people and information to carry this task out?
While these can be daunting, you simply have to decide and
be willing to begin. . Here's five ways to go for it without spending gobs of money.
1. Model your web pages after a successful web site you
admire.
Like me, you may want to check out a web site that a
professional web master has put up. Notice the home page, the web site's purpose, and
message of what it wants to sell.
When these are clear you can increase your sales many
times.Adapt your pages so you can too. Like me, you'll want to pay attention to the
headlines used on the home page and within the sales letters for each product or service
offered at the site.
2. Decide what the number one thing is you want to sell.
Let's hope it's the highest money. Then, what is number
two? And so forth. It's best to sell big ticket items, then a few related books or
products as low-cost leaders. You need to decide what you want to make from your efforts.
Since you will pay about 7% for a credit card provider and incur other web site expenses,
mark your prices accordingly. If you don't do this preplanning, your web site will look
like a cluttered closet. It needs a focus.
3. Look and listen to who is really profiting.
So many boasts. So many promises. Look deeper beyond the
"killer" copy. You want to model your own site after a professional who has been
in business a long time-who is solid, and reasonable. Tailor your language to still fit
you, but also give your visitors enough sales information to make a decision to buy.
4. Get the mentors you need to get your site right for
sales.
Don't call your webmaster until you find a person who can
help you write an order-pulling sales letter. For instance, you'd want someone who already
has many books out, each one with a sales letter. When you work with a coach, it's less
money, because your write the drafts for feedback.
Or, you may want to hire a copywriter to write the copy for
you. Some will write a sales letter for $300, others charge up to $1000 and more. They
will give you a work sheet so your sales message will suit your purposes.Some choose this
method because they don't think they can write, but the coach encourages you to write your
own copy to reflect your unique personality and be true to you.
5. Connect with a money-successful internet coach to help
you formulate a new message that really suits you, your business, your book and your
service. This person should have writing experience in sales letters and all other
marketing language.
One last option is to do nothing--keeping your client base
stagnant and not letting the world know about the wonderful service or products you offer.
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