| Testimonials are all-important to sell
anything. You may already have testimonials for your new book and service, but do you have
testimonials for other promotional pieces?
Next time you check out a Web site, notice the
testimonials. Testimonials imply approval and recommendation. It's great to have them for
your product, even your service; yet, most professionals don't use testimonials for the
most important marketing and promotion tools--the ezine, the article, and the teleclass.
The Ezine
Does "Subscribe to my ezine" motivate you? To
draw your target market's attention, you need to title your ezine and add a short
benefit-driven description. Just like a guru recommending a book, you'll reap far more
subscriptions when you add a testimonial.
Ezine subscriptions doubled in just one month for "The
Book Coach Says" when the Web site added an ezine testimonial from Dan Poynter,
self-publishing guru, "Book writing and marketing nuts and bolts--definitely worth
your time." This short line ran just above the place to collect ezine addresses for
the ezine.
The Article
Those of you who send articles to opt-in ezines and other
Web sites are probably increasing your ezine subscriptions as well as selling more
products and service.
To take this one step further, add these articles to your
own Web site with a navigation bar "free articles." People visit your site
because they want free information.
At the top of your "free articles" page, place a
few testimonials about your articles. When people email you with a compliment on your
article, use their kind words and include their email too.
Here's two from readers that increased new ebook customers:
"You hit another one out of the park. I learn just
what I need from your succinct, informative and original articles."
"Thank you. Your article about how to overcome writers
block was a blessing to read. It was clear, simple and it encouraged me to write. Have a
wonderful day."
The Teleclass
Just like a book, this product/service will pull far more
participants when you add testimonials from past participants to your email sales letter
you send out a month a head of time.
Judy’s "How to Write a Short Book or eBook
Fast" teleclass was an incredible experience for our Montana Speakers group. If you
want to boost your credibility, profits and know-how, do not miss the opportunity to get
your book written. I loved how results came from the High Level Activities. Don’t
waste another minute. Take this teleclass from Judy Cullins now. She’s a top pro
who’s willing to share her secrets! -mardi@montana.com.
"WOW! My Sales Letter worked!!!! Thank you for
presenting your 3-session teleclass and eBook 'Create Your Web Site With Marketing
Pizzazz.' You helped me focus on who my target market really is -- a major accomplishment.
Knowing the difference between benefits and features helped me produce a sales letter that
got me a sale the next day I put it up on my site." - Harriet Meyerson, "Fire Up
Your Staff On A Shoestring Budget" www.confidencecenter.com
Build trust in yourself as the industry savvy expert and
expand your monthly sales by including testimonials on your other products and services.
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